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NY Mag story on the NY Times' resurgence

Discussion in 'Journalism topics only' started by Small Town Guy, Jul 24, 2011.

  1. Small Town Guy

    Small Town Guy Well-Known Member

    Seth Mnookin with a story in New York Magazine on the Times and how Sulzberger, much to the surprise of many, has seemingly made a series of really good decisions that have put the paper in a great position at a time when many figured they'd be writing its obit.

  2. BrianGriffin

    BrianGriffin Active Member

    I attended a webinar today with the Times on this subject.

    The biggest take-away? Your brand had better be good. The Times is great at branding both its paper in general and its best writers. You need that to pull this off. A lot of places aren't good at establishing a brand. It goes back to what I've said about our industry for a long time: It was such a slam-dunk as a business model, there weren't any business people in the business, if that makes sense.
  3. YankeeFan

    YankeeFan Well-Known Member

    Brand? What's that?
  4. DanOregon

    DanOregon Well-Known Member

    A lot of papers are charging half what the NY Times is and they aren't even close to being half as good.
    Also - the problem with the Internet is that it doesn't matter if you are the best - or in most cases only - paper in your neck of the woods - all papers are competing with the New York Times on some level.
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