NBC flexes it Olympics muscles

BEIJING (AP) - Swimming and most gymnastic finals will be held in the mornings at the 2008 Beijing Olympics, allowing NBC to televise those high-profile events live in the lucrative prime-time American market.

 

See Seoul, 1988.
Most track finals in the morning, as were opening ceremonies.

 

LIVE coverage on NBC?
I'm amazed.

 

Sad thing is that they'll still be shown "plausibly live" so they can edit out all the dead time and rejigger the events to ramp up the drama (a la Kerry Strug in '96).

 

It won't be live out here.

 

What about track and field?

 

And put in all the BS profiles and overhyping of American athletes. Don Olhmeyer should be put in jail for what he did to the Olympics....

 

You mean they didn't always suck? Huh, who knew?

Apparently if you can somehow get canadian channels on a satellite, you can see the Olympics covered like sports. I'm told all you need is a fake canadian address.

 

Actially, if I recall correctly, Keri Strug's heroics took place in the afternoon. There are so many damn swimming events, some finals are in the daytime no matter where the Games are. I've covered daytime swim finals in Atlanta and in Sydney.

 

Dick Ebersole has more muscle than Allah I guess.

 

We're spoiled in Canada. Not only is just about all of it live (except the nighttime package, obviously, when the Games aren't in North America), but we have two networks (one French, one English) doing comprehensive coverage. That, plus the U.S. basic cable (and premium cable stations some of us get, nudge, nudge, wink, wink), and you can go back and forth and back and forth until you find something you really want to watch.