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NBA's quickie "We Are One" campaign ... thoughts?

Discussion in 'Sports and News' started by LongTimeListener, Apr 30, 2014.

  1. LongTimeListener

    LongTimeListener Well-Known Member

    An offshoot of the Silver/Stern thread.

    It started with the Clips' website yesterday:

    http://www.nba.com/clippers/one

    It continued with an NBA ad that was so well-done it frankly should scare the hell out of ad agencies that say they need six months to put a campaign together:

    http://nba.si.com/2014/04/30/donald-sterling-nba-we-are-one-video-los-angeles-clippers/

    Where it got a little weird was the mid-fourth-quarter crowd chant.

    http://www.sbnation.com/2014/4/30/5667320/clippers-fans-chant-we-are-one-during-fourth-quarter-in-game-vs

    That felt so forced.

    So I don't know. Assuming this continues as a playoff staple ... appropriate, or too much marketing?
     
  2. Boom_70

    Boom_70 Well-Known Member

    The new Boston Strong. Why do we always need a slogan?
     
  3. heyabbott

    heyabbott Well-Known Member

    I like the old fashion mottos, the tried and true statements.
    The NBA. You know you want it, bitch.
     
  4. Songbird

    Songbird Well-Known Member

    We need Hall and Oates again.

    https://www.youtube.com/watch?v=BtFwEif9uvk
     
  5. trifectarich

    trifectarich Well-Known Member

    It'll be great . . . until the next high-profile player is arrested for some nefarious deed.
     
  6. Baron Scicluna

    Baron Scicluna Well-Known Member

    Don't tell that to Tippecanoe. And Tyler too.
     
  7. Boom_70

    Boom_70 Well-Known Member

    "We're Done"
     
  8. Bubbler

    Bubbler Active Member

    Stupid. I think we can all denounce racism without a cynical marketing slogan tied to it.
     
  9. DanOregon

    DanOregon Well-Known Member



    Apparently stolen from The Lion King 2.

    or Pitbull's World Cup anthem.

     
  10. heyabbott

    heyabbott Well-Known Member

    "The NBA. Its a Black Thing. You wouldn't understand."
     
  11. Baron Scicluna

    Baron Scicluna Well-Known Member

    Meanwhile, the Raptors have their own silly slogan: "We, the North".

    Sends chills down the spine.
     
  12. mustangj17

    mustangj17 Active Member

    As a long-time ad man who has worked both client and agency side, I can tell you it isn't an agency that takes a lot of time to come up with an idea. It's the behind the scenes politics and lawyers and contracts that take a while.

    Most likely scenario here is the NBA used their agency who is on retainer, to come up with this in a few days. Moreover, their advertising lead is from CHIAT/Day one of the most respected agencies around. So even if they did put it together internally, it is still with people who were groomed in the ad industry.
     
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