Men's Vogue

I saw this at the Barnes and Noble last night but didn't get a chance to read it. Seriously, Men's Vogue? What's next? Women's Maxim? Men's Bridal? White People's Jet?

 

Fox News Journalism Review

 

Not to burst your outrage bubble, but Men's Vogue is old news. Cargo, a men's shopping magazine, has already launched and folded.

And at the rate metrosexual and homosexual men are involved in their own weddings, Men's Bridal can't be far behind.

 

I did happen to be drinking a cold glass of milk at the time I read that, and did almost choke a little bit. (Nothing on the keyboard, though.)

;D

 

I don't deny that there's a market for that kind of magazine (last night was the first time I had seen it). I guess my point is that if you're courting a certain clientele (men), is invoking the name of a publication closely linked to the opposite (women) going to work?

 

I'm sure it's a branding move... the guys who are going to be turned off by the implied association with a women's magazine aren't their target audience anyway.

I'm reminded of the nephew from "Ugly Betty"

 

although no one who knows me would say i'm a metrosexual i like to read those glossy men's mags, but there's no way i'm picking up any magazine with vogue in the title.