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Manager of Communications - Dover International Speedway

Discussion in 'Journalism Jobs' started by KJIM, Mar 12, 2011.

  1. KJIM

    KJIM Well-Known Member

    From Teamwork Online:


    JOB CLASSIFICATION: Manager – Communications
    DIVISION: Motorsports, Sales & Marketing


    Promote Dover International Speedway and Nashville Superspeedway utilizing a variety of communications and public relations efforts. Produce quality, timely content to maximize exposure and assist ticket and sponsorship sales efforts.


    • Research and draft timely press releases, news stories, e-mail blasts and website content pertaining to Dover International Speedway (DIS) and Nashville Superspeedway (NSS) activities, such as planned improvements, competition-related news and general Speedway announcements.
    • Research, collect, organize and maintain press coverage of all DIS and NSS news and events. Follow up with media to verify coverage and improve credential process.
    • Cultivate opportunities for increased media attention by researching and monitoring existing NASCAR, DIS and NSS coverage in our major outlying media markets.
    • Create and monitor social networking sites for DIS and NSS, including by not limited to Facebook, Twitter and YouTube. Generate fresh, timely content for these sites, and work to use them as a tool to share track news, promotions and updates.
    • Develop and coordinate with outside vendors to create DIS television and radio commercials to promote event weekends.
    • Provide creative direction and collaborate with graphic designers to develop print, outdoor and online advertising for DIS and NSS marketing efforts.
    • Proofread all marketing copy to ensure consistency in messaging.
    • Schedule and conduct large group tours of DIS.
    • Draft responses to DIS and NSS customer concerns, and maintain a logbook of the results.
    • Create editorial content and monitor DIS and NSS websites in an effort to keep site fresh and up to date for all visitors. Also monitor DoverMotorsports.com for accuracy and up-to-date content.
    • Regularly monitor websites and marketing efforts of other NASCAR tracks to ensure DIS and NSS content is timely and relevant to fans, and learn best-practices.
    • Create editorial content and proofread DIS and NSS event souvenir programs.
    • Create editorial content and proofread the Monster Mile Memo e-newsletter.
    • Regularly read trade publications and websites to stay up on current industry trends.
    • Proactively research and evaluate opportunities for additional exposure, and new ways to sell tickets.
    • Assist in contacting PR representatives to secure NASCAR drivers for appearances, autograph sessions, special events, etc. as needed.
    • Attend and provide media center support for DIS and NSS race weekends as needed.
    • Collaborate with DIS and NSS Sales & Marketing departments to assist with team-based projects on an as-needed basis.


    • Perform other duties as assigned


    • Bachelors degree in English, Communications or related field required
    • 3 – 5 years related marketing / public relations management experience required;
    • Previous NASCAR experience preferred
    • Must possess exceptional written and oral communication skills
    • Must be proficient with Microsoft Office software.
    • Must possess superior customer service and leadership skills
    • Must be able to solve problems and deal with a variety of situations
    • Must present an overall professional appearance
    • Must be able to work weekends, holidays and nights as scheduled
    • Must be able to logically and independently plan, organize and complete work.
    • Must possess well-developed interpersonal skills
    • Must be able to complete multiple assignments under time constraints.
    • Must be able to travel to various locations on business.
    • Must be able to express ideas and make recommendations regarding public relations matters.
    • Must be able to maintain a professional and positive attitude while interacting with both internal and external customers, and the media.


    Accountable to: Director – Communications

    Accountable for: N/A

    The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
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