Look out belowwwwww *** ad revenue

With less ads to sell, I wonder if they'll start slashing advertising in my shop like they do editorial ------ nah.

 

Working in the newspaper industry--the only profession that's a virtual reality simulation of what it was like to be aboard the Titanic!

 

I love it. We all know that its going to sink. Now we just wait to see how fast.

 

I wonder if we should all take up the violin and start playing Nearer My God To Thee?

 

fewer

 

"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."


Despite what publishers and Chicken Little wants you to think, the sky is not completely falling. Even though it is slowing, 18.8 percent growth is not bad.

 

Frankly the math is against the news industry.

 

It's the total number, however, that is sobering. Think of it like this.

Let's say your total ad revenue for 2006 was 100 "units".

5.6 of those units were online, 94.4 print.

Your online revenue in 2007 went up 18.8 percent to 7.5 units. A nice percentage, but the number was so small to begin with that the additional number of units is very little.

And your print went down 9 percent to 86 units.

So in 2007 you sold 93.5 units . . . instead of 100 (even with the 18.8 percent online growth).

And if that growth