Light at the end of a tunnel....

is a train.
http://www.nytimes.com/2008/06/23/business/media/23paper.html?ref=media

The cuts aren't working. Are papers cutting ad rates in proportion to their circulation (I mean "readership" drops?

It's not like most newspapers have competition from other papers. They still provide probably the most reliable ad format of any media. They haven't invented a Tivo for newspapers.

 

Thanks a lot for crushing my hopes.

 

From the article:

“As long as we’ve got content, we’ve got something nobody else has,” said Mr. Morton, of Media General. The industry’s challenge, he said, is to keep expanding that audience, “proving to the advertiser that we, in fact, are the right link so that he can have his conversation with the customer through us.”

Someone please explain to me how the industry plans to keep expanding the audience while continuing to cut staff and content.