Lebron ad nauseam, squared

I can't tell which is more hilarious---that we get an hour-long ESPN special Thursday night in which King Loser announces which team he is going to, or that in a cursory search on this web site I couldn't find where anyone else had posted about this.

(If I missed it, I apologize to all of you Type A's waiting to pounce on anyone for the sacrilege of double posting a topic. I apologize for the 3 seconds it took for you to click on this post and go ballistic.)

 

Do I understand correctly that ESPN is giving money to LeBron's charity of choice for the privilege of airing the special?

 

There's nothing separate on it, but we've been talking about it for several pages over on the NBA off-season thread.

 

Is it possible for someone, in this day and age, to actually overplay his hand and go a bit too far with the hype? Is there any way this could backfire? My better angel says yes, that people will see through this pretentiousness and lose esteem for LeBron because of it. But that is probably a naive take in today's society.

 

What if Lebron gets on TV and announces he has a deal with, say, the Knicks, and then Knicks deny that any deal has been finalized.

 

Fixed.

 

Commercial proceeds go to Boys and Girls clubs of America, which was his choice.

 

What if, say, the New York Times said LeBron could make his announcement exclusively on their pages, and all ad revenue in the section that day went to the Boys and Girls Clubs?

Would that be ethical?

 

What if LeBron has decided to go to college and is announcing he will play next season at Kentucky

 

Michigan State. He wanted to play for Izzo.

And I think this is the definitive take on ESPN/LeBron: http://deadspin.com/5581889/lebron-james-is-a-cocksucker