JC Penney rips off The Breakfast Club

They aren't marketing towards high school kids. They are marketing towards the people who remember that movie from the first five years or so when it came out. Those are the same people who used to actually get some school clothes from JC Penny's, and most of them now have tweens and teens to shop for.

It's a bad rip of the movie and not a great cover of the song, but the concept behind the target marketing was a nice try.

 

Apparently the cover of the song is by New Found Glory, and the choice of the ad theme is because JC Penney is introducing a bunch of new clothing lines that are geared toward different kinds of kids. (I do find it pretty funny that one of the kids in this spot is wearing a Nirvana tee).

Which is...to get the princess, the jock, the basket case, the criminal and the brain, bring them together through the doors of J.C. Penney, and buy J.C. Penney clothing. Ah well, as someone said earlier, it's not a surprise to see something else from pop culture commodified.

http://www.brandweek.com/bw/content_display/esearch/e3i2890c34abce40e39ac67ea27901490ba?imw=Y

 

So, if I go to JC Penney, will I be able to dress like Barry Manilow?

 

And we can't enjoy both because ... ?

 

I'll give you the answer to that, Mr. Scicluna, next Saturday.

 

I assume there's some movie reference I'm missing with the Manilow thing. Anyhoo, I'm more dismayed by some casino's massacring of Toto's Hold the Line for an ad campaign.

 

Bender rips on the principal and asks if he raided Barry Manilow's closet. (I interviewed the principal (RIP). He was a funny guy).

 

Hate to remind you of this, Tomas, but I believe that it was implied that your man EE would be getting the hot, sweaty monkey sex with Miss Sheedy fairly soon after the film's ending. That, or he was going to tape her buns together.

 

Nothing says art like a pencil drawing with Ally Sheedy dandruff.

 

Here's my imitation of life at big Bri's JCPenney trip:

"Son?" "Yeah, Mom?" "How was your day, son?" "Great, Mom. How's yours?" "Super. Say, how would you like to try on this beautiful V-neck argyle sweater?" "Great, Mom. But I've got these Dockers to put on." "That's okay, son. You can try on the sweater WITH the Dockers!" "Gee." "Hon, isn't our son swell?" "Yes, dear. Isn't life swell?" [kiss]

 

3 points, Bob.

 

Eat my JC Penney Shorts!