Greensboro News & Record misspells new owner's name in headline

Buffet's Buffett's first move will be to fire all the copy editors:

http://jimromenesko.com/2013/02/01/ouch-greensboro-news-record-misspells-its-new-owners-name-on-page-one/newsr/

 

What's a copy editor?

 

Yeah, really. Copy editors. What's that?

 

Buffet media are really struggling these days now that more pro leagues make them pay for the food.

 

You don't think a copy editor wrote the headline?

 

And one presumably proofed it? And then someone presumably proofed it when the first few copies rolled off the press?

 

His name traditionally tops the list of famous persons whose names are most-often misspelled.

All the more reason not to let it happen.

 

It's spelled right in the subhead, and that kind of discrepancy is almost impossible to miss.

 

A copy editor wrote and four other copy editors or designers eyeballed it, per additional info I saw on Romenesko.

 

When we hired a new boss and had a story on it, that shit went past every eye in the newsroom.

 

Exactly, which is why staffing is no excuse for this particular error.

 

It would have been worth doing a search-and-replace for "Buffet " (with the space). We did that regularly at one job for stories about a coach whose name was pretty common with one minor spelling tweak.