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Greensboro News & Record misspells new owner's name in headline

Discussion in 'Journalism topics only' started by Steak Snabler, Feb 1, 2013.

  1. Steak Snabler

    Steak Snabler Well-Known Member

    Buffet's Buffett's first move will be to fire all the copy editors:

  2. Uncle.Ruckus

    Uncle.Ruckus Guest

    What's a copy editor?
  3. Tarheel316

    Tarheel316 Well-Known Member

    Yeah, really. Copy editors. What's that?
  4. Versatile

    Versatile Active Member

    Buffet media are really struggling these days now that more pro leagues make them pay for the food.

    YGBFKM Guest

    You don't think a copy editor wrote the headline?
  6. Tarheel316

    Tarheel316 Well-Known Member

    And one presumably proofed it? And then someone presumably proofed it when the first few copies rolled off the press?
  7. BTExpress

    BTExpress Well-Known Member

    His name traditionally tops the list of famous persons whose names are most-often misspelled.

    All the more reason not to let it happen.

    YGBFKM Guest

    It's spelled right in the subhead, and that kind of discrepancy is almost impossible to miss.
  9. Tarheel316

    Tarheel316 Well-Known Member

    A copy editor wrote and four other copy editors or designers eyeballed it, per additional info I saw on Romenesko.
  10. Versatile

    Versatile Active Member

    When we hired a new boss and had a story on it, that shit went past every eye in the newsroom.
  11. YGBFKM

    YGBFKM Guest

    Exactly, which is why staffing is no excuse for this particular error.
  12. Versatile

    Versatile Active Member

    It would have been worth doing a search-and-replace for "Buffet " (with the space). We did that regularly at one job for stories about a coach whose name was pretty common with one minor spelling tweak.
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