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Gannett's Butterfly Project is dead

Discussion in 'Journalism topics only' started by BurnsWhenIPee, Jan 20, 2019.

  1. BurnsWhenIPee

    BurnsWhenIPee Well-Known Member

    I see several Gannett sites are posting today that the Butterfly Project, which was unveiled to much fanfare a few years back, and consisted of daily news, sports and features pages from USA Today included in daily papers, is dead as of Monday.

    Now they are trumpeting the fact that all subscribers will receive access to the USAT e-edition, and saying national and international news will be included in the sites' A sections daily. So basically a complete about-face to what they tried to get people excited about when this was rolled out.

    It will be interesting to see how small some of these papers will be, given the removal of 8-10 USAT pages every day. Which, I'm sure, is the point, to cut back on newsprint.
  2. DanOregon

    DanOregon Well-Known Member

    Odd. I would think giving advertisers access to a national circ. base with one buy would be attractive.
  3. Baron Scicluna

    Baron Scicluna Well-Known Member

    Coming up next, it’s News 2019!
    BurnsWhenIPee likes this.
  4. wicked

    wicked Well-Known Member

    Cutting costs while trying to ward off a takeover bid, interesting ...
  5. Fran Curci

    Fran Curci Well-Known Member

    In theory, these pages also reduced each paper's production burden. Now ...? It should, however, make it easier to put the proper stories on Page 1, since editors won't have to worry about duplicating something already on an inside, USA Network page.
  6. DanOregon

    DanOregon Well-Known Member

    What good is a free e-edition when the USA Today website doesn't have a paywall? It has got to be tough to be selling less as "new and improved" at Gannett. They used to be pretty good at it - now they don't even seem to be trying too hard.
  7. studthug12

    studthug12 Active Member

    Gannett: Where every 'game-changing' idea goes to die

    *Or roll out new idea *change course after one month because no immediate results. That's enough time!
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