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Forum Communications not interested in Star Tribune

Discussion in 'Journalism topics only' started by Stitch, Dec 5, 2008.

  1. Stitch

    Stitch Active Member

    CEO says he's not interested

    http://www.in-forum.com/articles/index.cfm?id=224072&section=news

    Here's a MinnPost column that floats the idea.

    http://www.minnpost.com/davidbrauer/2008/12/03/4985/a_30_million_problem_whats_next_for_the_strib
     
  2. DCguy

    DCguy Member

    My friend made a suggestion to me that -- at first -- doesn't sound like a terrible idea: Move Monday-Saturday online and just do a Sunday paper. Or just do a weekend preview on Fridays and a Sunday paper. Didn't sound terrible and it would cut the costs of printing and delivering. Takers? Haters?
     
  3. Stitch

    Stitch Active Member

    I'd say it should go to whatever days it is profitable and drop the days that lose money.
     
  4. SixToe

    SixToe Active Member

    I believe in 2009 we'll see a lot of papers drop the unprofitable days and push harder to the web.
     
  5. Drip

    Drip Active Member

    I have a problem with how this paper got into such a bind in the first place. I always thought the St. Paul paper would be in this predicament or worse.
     
  6. Stitch

    Stitch Active Member

    It got in a bind because the owners went into debt to buy the paper. Interest payments add up.
     
  7. Rough Mix

    Rough Mix Guest

    Debt-for-equity swap may be in play

    http://www.bizjournals.com/twincities/stories/2008/12/01/daily51.html?ana=from_rss
     
  8. Michael_ Gee

    Michael_ Gee Well-Known Member

    One problem with cutting down the number of days you publish is that your regular advertisers, who are your biggest advertisers, are going to demand a commensurate cut in their rates, because they're getting less exposure to your audience.
    The longer-term problem is that once your readers discover that life goes on when they don't get the paper on Tuesday, many of them conclude the same thing will happen if they don't get it on any other days.
     
  9. Joe Williams

    Joe Williams Active Member

    I continue to be amazed that the ratio of daily circulation to Sunday circulation still is as high as it is across the country. Think Minneapolis is something like 300,000 to 500,000, and so are plenty of other places.

    But everyone I talk with always says, "I usually buy the Sunday paper, but don't have time during the week."

    This has to be the result of subscription deals that all but give away the daily papers, right? I think many people would miss having a Sunday newspaper, maybe even some of the kids, but would be just fine without the other six days.
     
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