First look -- Sun Sentinel redesign

Or should I say now, SunSentinel. That's right, no hyphen. Like the poster at visualeditors.com says, Tribune cut back the hyphen too.

Visualeditors.com has more: http://www.visualeditors.com/apple/2008/08/first-look-south-florida-sunsentinel-redesign/

Fire away.

 

1) That's really fucking busy. Ugh.

2) Why write stories when you can just have refers? Whoever came up with that was stupid.

 

"Hard to stomach" ...

Delicious, delicious irony.

 

Once more, is it irony that the big headline reads "Hard to Stomach"?


Edit: Aaaaaaaaaargh! Beat me to it.

 

So what redeisgners do now is take a few cans of paint, throw them against a wall and decide how those colors will look on a newspaper page.

Those top of the page refers are god-awful, the centerpiece (or is it ONLYpiece) on the page is way too busy.
I'd like the bottom page refers if there were fewer of them nd not 17 different colors.

 

Of all its problems, the one thing that struck me was the abundance of the color red. I'm not sure of the effectiveness of a employing a specific color palette to help establish a paper's identity, but when I think south Florida, I don't think red. Blech.

 

"We're after occasional readers, people who don't feel they have the time or enough interest to read our paper on a regular basis."

Great strategy.

Still, good to see someone doing more than just laying off a few dozen people.

 

I don't understand why redesigns seem to get locked into one "innovative" idea. Every recent design I've seen has been based on the same general template. It's not innovative if everyone's doing it.

 

Wow. Just awful.

 

I don't think newspapers want to survive. I think we're all just bit players in the world's largest production of "Springtime for Hitler."