Fark's Drew Curtis on newspaperdom...

...an interesting interview with His Farkness by Media Orchard, a blog run by a PR guy who does not actually have his head totally up his ass.

http://www.ideagrove.com/blog/2006/07/media-orchard-interviews-drew-curtis.html

In it, Curtis reveals that many of the links submitted to Fark come from mainstream reporters sending in their own stories, and explains the Big Lie of Advertising that guarantees online advertising will never have the premium pricing power of print advertising, but that print advertising is going to hit the skids anyway because of that Big Lie.

An interesting read.

 

The problem with Curtis' theory is that he's basically saying that businesses should just give up trying to reach a mass audience, that it's not there or it's not watching/reading.
In theory, that might sound practical.
But show us the long list of successful businesses that has ignored mainstream advertising and built its brand on pure quality and great delivery.
He's both underestimating the power of newspapers and local TV and overestimating people's willingness to run through ads using their DVRs.

 

"Remember X10? Yeah. Assholes."

I love that guy and his site.