ESPN drops ill-advised ad campaign

I don't know, I think this one had some potential (click link for a full accounting).

http://www.usatoday.com/money/advertising/2008-11-13-espn-ad-campaign-killed_N.htm

 

Could it be any worse than the one where the Tennessee fan was carrying a pig?

 

Q: How do you get a Marquette graduate off your porch?

A: Pay him for the pizza.

 

Vince Doria defended the ad....

 

How do you know a toothbrush was invented in Kansas?

Because if it was invented anywhere else, it'd have been called a teethbrush.

 

Unreal ... someone needs to lose his job.

 

Ha. They spelled it PERDUE in the memo section.

 

I think the spot had some potential, not for a commercial, but for an SportsJournalists.com thread.
Texas: Dude with blonde highlights, baseball cap backward, puka necklace and two polo shirts on.
Arizona: Overly-tanned female with overly-blond hair and overly-whitened teeth.
Indiana: A whimpy-guy who thinks he's tough, talks a lot about the "old" days. Routes call center calls through his cell phone.
Florida: Doesn't know anything about basketball, spends most of his time talking about the awesomeness of Tim Tebow.
Kentucky: When not on the call-center phones talking up UK basketball or the anti-Christ that is Rick Pitino, gets into heated argument with Temple guy about students who "obviously" only got into college because of affirmative-action.
Mid-Major guy: He's the guy who is the second "E" of the body-painting crew who spell out "Sportscenter" - he's seen after the big win over Iowa storming the court jumping into the camera range and surprised the chicks don't flock to him.

 

Of course, according to that memo, Gonzaga is the only college basketball team out West. I wanted the stereotypes for UCLA, dammit!

 

Big, blonde and dumb.

That about do it?

 

If you're going to be tasteless and dumb at least be funny, ESPN!

 

That horse sailed a long time ago. : :

Maybe they had specific casting in mind:



Incidentally, there's about half-a-dozen other spelling errors scattered through the memo. : :

How do you get jobs in advertising?? I mean, is it easy for idiots to get jobs?