ESPN cross-promoting themselves?

This just came through my Google Reader. Is there much here, or is this is columnist making broad generalizations? It does sound a little fishy to me.

http://www.nydailynews.com/sports/baseball/yankees/2011/04/29/2011-04-29_hard_to_read_espn_on_jeter_book.html?r=sports%2Fbaseball%2Fyankees&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nydnrss%2Fsports%2Fbaseball%2Fyankees+%28Sports%2FBaseball%2FYankees%29&utm_content=Google+Reader

 

Maybe so, although ESPN is the king of cross-promotion, especially as it relates to the Yankees -- its favorite team in any sport.

 

Wake me up when ESPN doesn't promote the heck out of something its involved in. Better yet, wake me when they promote something they don't have a vested interest in.

 

How benevolent of Ian, always thinking of the fans:

." O'Connor said his intent was to "humanize" Jeter. "That was my goal," he said. "To bring the fan closer to Jeter. Though he's a beloved icon, I think fans look at him as a distant figure."

 

He should have been honest...

"My goal... was to make money off of Jeter's celebrity."

 

I for one would have felt better about the book.

 

I'm sure it's just a coincidence that cricket was suddenly all over ESPN.com's front page a few weeks back. I'm sure it had nothing to do with them televising it.

ESPN and cross-promotion? Say it ain't so!

 

Bears shitting in the woods?

 

It's a Houghton-Mifflin book.

 

Conspiracy theories aside, Ian O'Connor did a lot of the reporting for this book in 2009, when he was a columnist at the Bergen Record.

 

When someone does a book for a publisher not affiliated with the writers employer, how are research expenses for book handled?

Presumably O'Conner was on Record payroll when work was done. Was he on their nickle to write the book?

If so does he have to reimburse them?

 

O'Connor has written a number of books while working for the Daily News, Gannett, the Bergen Record and now ESPN. Every situation is different, but you have to approach your paper and get permission to write the book. I think the idea is that you do your columns first, and then you are able to get additional reporting for your project using your paper's credential. There is an inherent tension there, but it's the same when reporters and columnists everywhere write a book.