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ESPN cross-promoting themselves?

Discussion in 'Journalism topics only' started by Illino, Apr 29, 2011.

  1. Illino

    Illino Member

    This just came through my Google Reader. Is there much here, or is this is columnist making broad generalizations? It does sound a little fishy to me.

  2. writingump

    writingump Member

    Maybe so, although ESPN is the king of cross-promotion, especially as it relates to the Yankees -- its favorite team in any sport.
  3. HanSenSE

    HanSenSE Well-Known Member

    Wake me up when ESPN doesn't promote the heck out of something its involved in. Better yet, wake me when they promote something they don't have a vested interest in.
  4. Boom_70

    Boom_70 Well-Known Member

    How benevolent of Ian, always thinking of the fans:

    ." O'Connor said his intent was to "humanize" Jeter. "That was my goal," he said. "To bring the fan closer to Jeter. Though he's a beloved icon, I think fans look at him as a distant figure."
  5. Mizzougrad96

    Mizzougrad96 Active Member

    He should have been honest...

    "My goal... was to make money off of Jeter's celebrity."
  6. Boom_70

    Boom_70 Well-Known Member

    I for one would have felt better about the book.
  7. Baron Scicluna

    Baron Scicluna Well-Known Member

    I'm sure it's just a coincidence that cricket was suddenly all over ESPN.com's front page a few weeks back. I'm sure it had nothing to do with them televising it.

    ESPN and cross-promotion? Say it ain't so!
  8. Point of Order

    Point of Order Active Member

    Bears shitting in the woods?
  9. Azrael

    Azrael Active Member

    It's a Houghton-Mifflin book.
  10. Mediator

    Mediator Member

    Conspiracy theories aside, Ian O'Connor did a lot of the reporting for this book in 2009, when he was a columnist at the Bergen Record.
  11. Boom_70

    Boom_70 Well-Known Member

    When someone does a book for a publisher not affiliated with the writers employer, how are research expenses for book handled?

    Presumably O'Conner was on Record payroll when work was done. Was he on their nickle to write the book?

    If so does he have to reimburse them?
  12. Mediator

    Mediator Member

    O'Connor has written a number of books while working for the Daily News, Gannett, the Bergen Record and now ESPN. Every situation is different, but you have to approach your paper and get permission to write the book. I think the idea is that you do your columns first, and then you are able to get additional reporting for your project using your paper's credential. There is an inherent tension there, but it's the same when reporters and columnists everywhere write a book.
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