ESPN at it again

I've always wondered that myself.

It's Business 101: Brand-name recognition. They're getting their brand name out there by putting it in the nut graf of every story, whether it deserves it or not. Enigami reports that it's the new "business of journalism."

They're marketing themselves as the "World Wide Leader" and we're buying the slogan. Sounds kinda cult-ish if you ask me.

<img src="http://upload.wikimedia.org/wikipedia/en/a/aa/The_Joy_Of_Sect.PNG">

 

Me, I'll be going with WWL from now on.

 

Or, our decision to use it is derisive and mocking....

 

Never mind that they should call themselves the WL since worldwide is one word, not two.

 

never mind that people with even half a brain never seriously refer to ESPN as the WWL.

 

An excellent point by spnited.

 

Yep. Proof that even a blind, crotchety, decrepit squirrel can find a nut.

 

which, of course, is more than can be said for dumbass cubsfanboyloosers. ;D