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circulation-boosting idea

Discussion in 'Journalism topics only' started by MidwestSportsGuy, Dec 13, 2012.

  1. I apologize in advance, but I do recall a while back stumbling upon something here about boosting circulation via mass mailings (and jazzing up the newspaper for those mass-mailing days). It was an oft-discussed idea, but for the life of me I can't find the thread. If anyone can point me in the right direction, it'd be much appreciated.
  2. HejiraHenry

    HejiraHenry Well-Known Member

    "Sampling," right? Not an uncommon approach. Can't recall a discussion here about it, though I don't always pay close attention.
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