Chico's Bail Bonds meets the Red Sox

The Red Sox will have advertising on their uniforms for the opening series in Japan. Unbelievable... what's next, the Yankees selling naming rights to the new stadium?

http://www.boston.com/sports/baseball/redsox/articles/2008/01/23/sox_uniforms_to_sport_emc_logo_during_japan_games/

 

Ugh.

 

The Yankees did the same thing a couple years ago when they played Tampa Bay in Japan. Ricoh, patches, IIRC.

 

Where's that Chicago columnist making fun of Best Buy Chicago Fire now?

It's all about the dollar -- or yen.

 

Welcome to the future of sports marketing.

 

And of course the Japanese are going to pony up the dough for this advertisement. I mean, that TV you watch, that sushi you eat, I mean, even that kimono you wear. Where to you think all that money goes, hmm?

 

I don't think it's even just the future, at least not in the other countries. Haven't Japanese baseball teams and most of the world's soccer teams done this for a while already? It's just a big deal here in the US because we've never really seen it on a wide-scale level.

 

Exactly. Ricoh was locate on the sides of the helmet and on the uniforms.

 

Well, it's prevalent in NASCAR and MLS. And it's going to keep growing. Already, teams sell naming rights to stadiums. What's the next logical step? Sell ad space on jerseys and the teams. Soon enough, we'll hear, "Welcome to Bank Of America Field At Yankee Stadium, where the McDonald's New York Yankees host the Wendy's Boston Red Sox."

 

I don't think it will get that far. Didn't some companies want to advertise on the bases a couple of years ago, and Selig and the rest of those jabronis refused? You definitely have naming rights for stadiums, but that is actually a good thing, because it saves taxpayers some money in the upkeep of said stadium.

 

I believe that Selig and Co. worked out a deal with Columbia Pictures to advertise one of the Spider-Man movies on the bases at Yankee Stadium during a Fox broadcast.

 

MLB didn't refuse. They greenlighted it but then scrapped it after the ensuing PR shitstorm.

And yeah, it had something to do with one of the Spiderman movies.