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Always room for another VP

Discussion in 'Journalism topics only' started by partain, Feb 16, 2009.

  1. partain

    partain Member

    Courtesy mediabistro.com:

    VP/Market Development
    Publication or Company Gannett Co. Inc.
    Industry Newspapers
    Benefits 401K/403B, Dental, Health
    Job Duration Full Time
    Job Location Cincinnati, OH USA
    Job Requirements Enquirer Media seeks an experienced marketing professional to serve as our chief marketing executive. Working across departments, the Vice President/Market Development develops strategic plans to increase aggregate audience and revenue for our product portfolio in a competitive marketplace. This position plays a pivotal role in the success of our business. A key focus is on developing new customer-driven approaches to increasing market share, and managing key partnerships and community relations efforts to strengthen our position in the community we serve.

    • Manage and direct the Market Development department, which includes market analysis, market segmentation, research, database initiatives, marketing communications, promotions and strategic alliances.
    • Develop programs to grow revenue, increase aggregate audience, increase online usage and revenues, strengthen the position of the company in the local community, and reinforce the appeal of our products.
    • In conjunction with the publisher and operating committee, formulate and carry out key planning efforts, including all aspects of operational and strategic planning; and facilitate key planning efforts and coordinate into written plans and timelines.
    • Manage the company’s brand to ensure it is clearly, creatively and competitively communicated to customers.
    • Provide research and data tools to improve our ability to target readers, online users and advertisers.
    • Support advertising sales efforts; lead the development of segment-specific strategies, and partner with the Advertising department in training the sales staff to be more effective.
    • Improve sales and retention by branding and aggressively promoting the company’s products through targeted media promotion, event marketing and corporate sponsorship programs.

    Must possess outstanding leadership ability and excellent marketing skills, including strengths in strategic planning, creative development, marketing communications and developing strategic alliances. Media marketing management experience is required. Excellent communication, negotiation, and analytical skills; and highly developed organizational, business and planning skills are necessary to be successful in this position. Must have the ability to effectively manage and motivate others and be results oriented. A Bachelor’s or Master’s degree in marketing (or equivalent combination of education and experience) with a minimum of five years’ experience leading marketing efforts within an organization is required.
    About Our Company Gannett Co., Inc. is a Fortune 500 news and information industry leader.

    NEWSPAPERS: 85 daily newspapers including USA TODAY, and nearly 1,000 non-daily publications and USA WEEKEND.

    BROADCAST: 23 television stations, reaching more than 20 million households, and Captivate, which delivers news, information and ads to nearly 7,000 elevator screens.

    DIGITAL: 130 U.S. Web sites, reaching nearly 24 million unique visitors a day; numerous digital initiatives, including PointRoll and our partnerships in Topix.net, ShopLocal and CareerBuilder.

    NEWSQUEST: U.K. subsidiary publishes 17 daily newspapers and more than 300 non-dailies and has a Web network of more than 80 sites.

    USA TODAY: Nation's largest-selling daily newspaper – and USATODAY.com is one of the top online sites.

    CORPORATE: Located in McLean, Va.

    Does this mean another round of layoffs so they can support his/her salary?
  2. Drip

    Drip Active Member

    Notice there is not a single mention of journalism in the ad?
  3. ScribePharisee

    ScribePharisee New Member

    Sounds like another spinster to tell the journalism world that "they're not relevant, they need to write shorter stories" and then shift to "declining ad revenue is what's killing our industry."

    Here's the illustrative definition of VP innovation:

    Last edited by a moderator: Dec 15, 2014
  4. Joe Williams

    Joe Williams Active Member

    Spinster, anyone?

  5. mustangj17

    mustangj17 Active Member

    I just pushed an elderly woman down the stairs, then kicked her dog and punched a middle-schooler in the head.
  6. SF_Express

    SF_Express Active Member

    I hate what's going on in the editorial side of the business, and all the bonehead moves that are being made.

    But, unfortunately, having a top-notch marketing person is probably something newspapers and chains need, maybe now more than ever.
  7. ServeItUp

    ServeItUp Active Member

    Even if that marketing person advocates the killing of stories that might offend potential customers/advertisers/sources of revenues?

    As Drip said, not one mention of newsgathering in the ad, which is for a position at a company presumably devoted to gathering news..
  8. SF_Express

    SF_Express Active Member

    Well, I was a little confused by that.

    Why would an ad trying to hire a marketing person talk about newsgathering? Not part of that person's job description.

    And marketing people, I suppose, can suggest whatever they want. Hopefully, legitimate news organizations will continue to not listen.

    Again, confused by the questions. If it was a job for a circulation truck driver, it probably wouldn't mention newsgathering, either.
  9. spnited

    spnited Active Member

    This has nothing to do with newsgathering or journalism.
    It is marketing and sales. And as SF said, top-notch marketing people are probably what neswspaper chains need right now.

    It seems you people complain just for the sake of complaining.
  10. partain

    partain Member

    If they get someone who can provide top-notch marketing that's great. But it seems there's a good chance the person who fills this role will simply be another paper-pusher with nothing to offer who makes twice (or more) the salary of anyone in the newsroom.
  11. spnited

    spnited Active Member

    And how is it that you know this?
  12. At our place, in a chain that's undergoing contraction, the marketing dept. has already been gutted.
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