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Advertising Age: Who Blogs?

Discussion in 'Sports and News' started by thebiglead, Jun 5, 2007.

  1. thebiglead

    thebiglead Member


    One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said citizen journalism will play a vital role, according to the poll.

    Interesting piece. As for the part about consumers listening to bloggers ... not about movies, that's for sure. Who knew Predator was such a hit?
  2. BYH

    BYH Active Member

    File under "Why we're on the HOV lane to hell," please.
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