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Advertising Age: Who Blogs?

Discussion in 'Sports and News' started by thebiglead, Jun 5, 2007.

  1. thebiglead

    thebiglead Member

    http://adage.com/digital/article?article_id=116998

    One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said citizen journalism will play a vital role, according to the poll.



    Interesting piece. As for the part about consumers listening to bloggers ... not about movies, that's for sure. Who knew Predator was such a hit?
     
  2. BYH

    BYH Active Member

    File under "Why we're on the HOV lane to hell," please.
     
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