Advertising Age: Who Blogs?

http://adage.com/digital/article?article_id=116998

One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said citizen journalism will play a vital role, according to the poll.



Interesting piece. As for the part about consumers listening to bloggers ... not about movies, that's for sure. Who knew Predator was such a hit?

 

File under "Why we're on the HOV lane to hell," please.