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1974 circulation figures

Discussion in 'Journalism topics only' started by Frank_Ridgeway, Dec 6, 2007.

  1. Frank_Ridgeway

    Frank_Ridgeway Well-Known Member

    Was Christmas shopping and found a 1974 almanac in an antique store. Now some newspapers are larger today because their cities have grown or the competition has died. I'm just doing daily, not Sunday.


    1974 2007
    New York
    Daily News 2,092,503 681,415
    Times 877,962 1,037,828
    Post 630,621 667,119
    --------------------------------------------------------------------
    Philadelphia
    Inquirer 450,293 338,260
    Bulletin 611,634 Dead
    Daily News 250,697 112,601
    ---------------------------------------------------------------------
    Baltimore
    Sun 384,565 232,729
    News-American 207,775 Dead
    ---------------------------------------------------------------------
    Washington
    Post 535,016 635,087
    Star & News 418,126 Dead
    Times unborn 95,272
    ---------------------------------------------------------------------
    Cleveland
    Plain Dealer 407,916 334,195
    Press 382,687 Dead
    ---------------------------------------------------------------------
    Detroit
    Free Press 605,216 320,125
    News 683,452 198,098
    ---------------------------------------------------------------------
    Chicago
    Tribune 735,734 559,404
    Sun-Times 567,139 368,062*
    Daily News 448,314 Dead
    Today 441,775 Dead
    ---------------------------------------------------------------------
    Los Angeles
    Times 1,024,721 779,682
    Herald-Examiner 474,020 Dead
    ----------------------------------------------------------------------
    *2006 -- 2007 figures not available
     
  2. henryhenry

    henryhenry Member

    amazing.

    NY Daily News, both Detroit papers, LA Times - chilling numbers.


    but the NY Times - somebody is doing something right.
     
  3. buckweaver

    buckweaver Active Member

    Geez, those Detroit numbers are nightmarish. In 30-plus years, Detroit went from two papers with 1.2M circ to two papers with 518K.
     
  4. HandsomeHarley

    HandsomeHarley Well-Known Member

    What would be even more scary would be to look at the numbers from small and midsize papers, because I've a feeling that's where most of us work. At the same time, many of those communities are growing but the papers are dying.
     
  5. wickedwritah

    wickedwritah Guest

    I would venture to say that a big chunk of that loss can be pinned on the strike.
     
  6. playthrough

    playthrough Moderator Staff Member

    Those Chicago numbers really struck me. Two million-plus readers to under one mil.
     
  7. dooley_womack1

    dooley_womack1 Well-Known Member

    The creation of USA Today and 24-hour cable news channels has to have the lion's share of the blame. Those are things that no focus groups or redesign or "work smarter not harder" edict will stem.
     
  8. SF_Express

    SF_Express Active Member

    The L.A. Times' numbers are even more disturbing when you consider that a VAST majority of that leakage happened since 1995, not 1974, and in fact probably happened since 2002.
     
  9. Joe Williams

    Joe Williams Active Member

    Ditto for Philly: Three papers with more than 1.3M circ to two papers totaling 450K.

    Wonder, though, what the Internets numbers were for '74?
     
  10. HandsomeHarley

    HandsomeHarley Well-Known Member

    Ask Al Gore -- he'll know.
     
  11. Joe Williams

    Joe Williams Active Member

    Then there is the NY Daily News, where circ has plummeted more than 1.4M.

    That's as much as the DEAD papers in Philadelphia, Washington and Cleveland combined.

    (shudder)
     
  12. HejiraHenry

    HejiraHenry Well-Known Member

    You forgot the blue font.

    The main difference between 1974 and now, I suspect, is that the NYT has successfully projected itself as a "national" newspaper.
     
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