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Why do car dealerships exist?

Ace said:
lono said:
There are any number of alternatives to schlepping from dealer to dealer to dealer trying to save $100 on the price of your car.

Cars.com, edmunds.com, autobytel.com and many others will let you research new and used cars, and get competitive bids on line. You can also go semi-direct through gmbuypower.com or forddirect.com.

I bought my last new car via the Internet and it was a pleasure. The entire deal was negotiated via e-mail and I never set foot in the dealership until it was time to pick up the car. The one before that was done through a local dealer's website. Again, the whole thing was negotiated via e-mail.

I don't think I'll ever buy another new car any other way.

You're still dealing with a retailer, but it's a lot less pressure and hassle.

No going back and forth with the manager, no bullshirt hidden charges, just the out-the-door price.

Easy. Or at least easier.

So how did you know what cars you wanted? Did you ever test drive one?

I travel a lot. Rental cars.
 
outofplace said:
Zeke12 said:
I thought Daewoo made stereos?

I think they do both, which is a little weird.

But not unprecedented. Mitsubishi makes cars and TVs. And missles, which is why my grandfather will never buy one of their products, since one of their missles killed his brother in WWII.
 
Ditto to those who advocate using online resources to buy a new car. Other than stopping in to test drive the two models we were interested in and later stopping by to pick up the one we chose, our entire purchising process was done at home via email. No sales pressure, no bullshirt with the manager, nothing. Our salesman asked us to give him a price. We did some surfing around the dealers in our area, found one that was running a sale, and gave our guy that price. He emailed back right away and agreed to it. SOLD.

We also used the Kelly Bluebook and Edmunds sites to get an idea of what to ask for in a trade, and were treated very fairly. Maybe we just lucked into a dream salesman, but you can be sure our next car will be bought the same way.
 
STLIrish said:
I'm not sure how Saturn dealerships work, either, but they tend to be purely Saturn and if they're part of big local chains, it's hard to tell. And I'll say that I bought a Saturn a few years back and it was much more pleasant than my other car-shopping experiences.

Saturn has no-haggle pricing and the pricing is set by GM, not the dealers. So the dealers are selling based on customer service rather than price, which is why their satisfaction and loyalty rates tend to be very high despite selling cars that ranged from mediocre to terrible (up until the past year or two).
 
Ford bought back all of the dealerships in a handful of U.S. markets, circa 2002. Their idea was to give buyers a uniform pricing and service strategy -- the user merely had to travel to the nearest Ford dealership (I think there were about seven in my market) to make their buy.

Problem is, a lot of people had their hearts set on buying a Ford from the start. The only decision to be made was "Which Ford dealer will give me the best price?" Once the Ford stores became homogenized, prospective buyers shopping on price criteria started to include comparable GM, Chrysler and foreign models in their search.

Ford lost on price in a number of instances and quickly lost some customers who'd driven nothing but Fords for 10 or 15 years. They gave up after not quite two years and started selling franchises back to local businessmen. In one local case, a longtime Ford dealer who had his franchise yanked ramped up promotion of his foreign lines and gained a lot of market share. He bought back his Ford franchise when it became available, but rumor has it that it cost him barely half what he sold it for two years earlier.
 
Here's a great series about car dealerships. The author went undercover for three months at two dealerships. It's really long but really informative. It points out that the internet is impacting the dealerships so much they don't get white people there any more - they're too busy buying cars at invoice price online.

It's amazing how they rip you off. I entertained the thought briefly but I couldn't do it.

http://www.edmunds.com/advice/buying/articles/42962/page001.html
 
Lyric said:
Here's a great series about car dealerships. The author went undercover for three months at two dealerships. It's really long but really informative. It points out that the internet is impacting the dealerships so much they don't get white people there any more - they're too busy buying cars at invoice price online.

It's amazing how they rip you off. I entertained the thought briefly but I couldn't do it.

http://www.edmunds.com/advice/buying/articles/42962/page001.html

I've read that twice -- once because it was interesting, and again when I started car shopping. I just wish I knew how to call up a dealer and get an invoice price on a car.
 
Man, that was illuminating. Quite illuminating. Thanks for passing that on. I haven't bought a new car in more than a decade and probably am unlikely to do so for many years to come, but that gave some good advice.
 
Lyric said:
Here's a great series about car dealerships. The author went undercover for three months at two dealerships. It's really long but really informative. It points out that the internet is impacting the dealerships so much they don't get white people there any more - they're too busy buying cars at invoice price online.

It's amazing how they rip you off. I entertained the thought briefly but I couldn't do it.

http://www.edmunds.com/advice/buying/articles/42962/page001.html

Good stuff. I'm not sure how you can call the dealership to get invoice prices, but I think you are somehow entitled to find out.

I've heard about another trick involved with invoice pricing, too. Dealers will purchase a car for the invoice price, say $33,000, but if they sell the car within 3 months of delivery, they get a $3,000 "rebate" from the manufacturer. Therefore, the customer hears the invoice prices is X, but if the dealer moves the car quickly and gets the manufacturer's rebate the true price the dealer paid for the car is X-$3,000 (or whatever amount).
 
Ms. Slappy is going car shopping with CarMax... anything she should specifically know about that place?
 

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