JayFarrar
Well-Known Member
- Joined
- Mar 30, 2005
- Messages
- 9,931
Let us all take a break from talking about Whitlock and discuss Philly.
Specifically this special section that ran in May.
http://go.philly.com/images/PigsFlySection.pdf
And hopefully this isn't a D_B.
I'd like to post an image of the cover, but I don't know how.
Anyway, circ is up in Philly and in response, the publisher ran a special section headlined
PIGS FLY! in about 200 point type and it ran under a fake flag that said Impossible News.
The article also had art of pigs flying from the Philly Inky building.
It is a four-page section full of graphics, and stories that talk about what is going on.
I know Tierney, the publisher, has taken some hits, but I was sorely amused by the article about the Pessimists Society wondering how the glash got half-full. And the graphics explaining the wings on a flying pig and the temperature in Hell, it has frozen over.
And newspaper types as a whole loath self-promotion (Whitlock being the exception that proves the rule) but, why? I mean, if you aren't going to talk about yourself, who will?
Does a little article in Philly Biz or Editor&Publisher talking about your circulation gains really get the message out to the widest possible audience?
I don't think so.
And something done with a sense of humor, like this, doesn't seem bad to me.
Specifically this special section that ran in May.
http://go.philly.com/images/PigsFlySection.pdf
And hopefully this isn't a D_B.
I'd like to post an image of the cover, but I don't know how.
Anyway, circ is up in Philly and in response, the publisher ran a special section headlined
PIGS FLY! in about 200 point type and it ran under a fake flag that said Impossible News.
The article also had art of pigs flying from the Philly Inky building.
It is a four-page section full of graphics, and stories that talk about what is going on.
I know Tierney, the publisher, has taken some hits, but I was sorely amused by the article about the Pessimists Society wondering how the glash got half-full. And the graphics explaining the wings on a flying pig and the temperature in Hell, it has frozen over.
And newspaper types as a whole loath self-promotion (Whitlock being the exception that proves the rule) but, why? I mean, if you aren't going to talk about yourself, who will?
Does a little article in Philly Biz or Editor&Publisher talking about your circulation gains really get the message out to the widest possible audience?
I don't think so.
And something done with a sense of humor, like this, doesn't seem bad to me.
