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FirstDownPirates said:Some coffee growers actually get paid less than their production costs, so someone (I don't know who) has come up with a certification for coffee that was bought in the "fair" way, i.e., where the grower actually made a profit. Or something like that.
JR said:This ain't new and there's lot of stuff about it on the internets.
http://www.globalexchange.org/campaigns/fairtrade/coffee/background.html
Fair Trade means an equitable and fair partnership between consumers in North America and producers in Asia, Africa, Latin America, and the Caribbean. The chief concern of the Fair Trade movement has been to ensure that the vast majority of the world's coffee farmers (who are small holders) get a fair price for their harvests in order to achieve a decent living wage. Fair Trade guarantees to poor farmers organized in cooperatives around the world: a living wage (minimum price of $1.26/pound regardless of the volatile market); much needed credit at fair prices; and long term relationships. These fair payments are invested in health care, education, environmental stewardship, and economic independence. Fair Trade Certified coffee is the first product being introduced in the United States with an independently monitored system to ensure that it was produced under fair labor conditions; now we need a movement to demand it!!
And as far as Starbucks goes:
http://www.globalexchange.org/campaigns/fairtrade/coffee/starbucks.html
Since 2000, consumers have been demanding that Starbucks offer BREWED Fair Trade coffee as well as whole bean. Many Starbucks cafes will brew a pot of Fair Trade - but only if specifically asked. Meanwhile Fair Trade Coffee has yet to be promoted as the brewed Coffee of the Day, which is the only way to ensure real volume for Fair Trade Farmers.
Somehow I doubt Tim Horton's is involved in this, but I'll check it out and report back![]()
Buck said:I want some fair trade Gatorade. I'm a little dehydrated.
Hey pancho I'll give you .75 cents a pound for your crop of summatra and your sistah.JR said:Boom, they're playing both sides against the middle.
It's perfect corporate spin in action. Do your normal thing but toss the odd bone to the hippies in Birkenstocks so you can at least claim you care.
Tim Horton's are everywhere in Canada and are practically bullet-proof when it comes to issues like this. Their constitency doesn't give a rats-ash about fair trade coffee.
The faux "hip urban lifestyle" that Starbucks prides itself on doesn't wash with the Timmy's crowd (including me). Just so you know I'm not just anti-Starbucks, there are Canadian chains that promote this phony ship as well.
Coffee isn't a lifestyle---it's forking coffee.