Your artistic eye, please

Hi folks,
A friend asked me to design a logo for a clothing line he's trying to launch up around here. This is what I've come up with ... any ideas, suggestions?
Thank you!

 

Be careful with the CW thing. It may be copyrighted by the network.

 

Lightning bolt makes it corny. Connect the CW with the bolt and you might have something. Just a suggestion.

 

I'm not crazy about the lightning bolt, to be honest. Reminds me of something you'd have seen on neon colored clothes from cheap stores in the early '90s. Either that or the Flash (not you Flash, the superhero Flash).

 

Crap. Good point.

 

More information ... it's for snowmobiling gear ...

 

It looks like a special effect from the old SHAZAM! show on Saturdays.

 

Can you tell us, briefly, what it's going to be used for?

Will he be putting it on the clothing, on tags, on packaging? And when I say on the clothing, I mean the way A&F or AE does... the logo is a central part of the design.

 

It's not clothing ... per se ... which I just found out. It's for a piece of gear that will keep a snowmobile rider warm.

 

Will the logo be a part of the design of said provider of warmth, or are we talking about a logo for use on branding/packaging materials?

 

Branding and packaging.

 

Are those mountains or something in the lower left? Looks like it could allude to the clothing ripping apart.