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Yahoo! Sports Radio

Discussion in 'Anything goes' started by wicked, Aug 1, 2011.

  1. wicked

    wicked Well-Known Member

    It's the new name of Sporting News Radio.

    Does anyone know if the radio network paid Yahoo to license the name, or did Yahoo pay for this to get exposure?
     
  2. Smasher_Sloan

    Smasher_Sloan Active Member

    So The Sporting News brand no longer means much?
     
  3. da man

    da man Well-Known Member

    I thought Sporting News was affiliated with AOL. Isn't that what killed FanHouse?
     
  4. Johnny Dangerously

    Johnny Dangerously Active Member

    Video killed the radio star.
     
  5. MileHigh

    MileHigh Moderator Staff Member

    Here's the release about it.

    http://www.allaccess.com/net-news/archive/story/94489/sporting-news-radio-now-yahoo-sports-radio

    Also, a nice read of how ESPN's big competitor is ... Yahoo.

    http://outkickthecoverage.com/how-yahoo-sports-became-espns-biggest-competitor.php
     
  6. Mystery Meat II

    Mystery Meat II Well-Known Member

    The Sporting News has lent their name to a chain of sports bars. There's one where I am, in a dodgy area near the interstate. Maybe I'll wait until it becomes Yahoo! Sports Bar and Grille before going.
     
  7. wicked

    wicked Well-Known Member

    I understand that we're in a new media landscape, but television still drives the engine for ESPN, along with a very strong assist from dot-com.
     
  8. McNuggetsMan

    McNuggetsMan Member

    Exactly but the point that the blog makes is that Yahoo is in position to challenge ESPN in the next 20-30 years as media shifts from television delivery to ondemand on the internet. I am not sure if he is correct, but he makes a good point that trying to be the "next ESPN" is a waste of time and resources. ESPN already won the sports on TV battle over the last 20 years. The smartest media companies will position themselves to win the "Sports on the internet" battle that will come in the next 20 years. Yahoo is doing that.
     
  9. playthrough

    playthrough Moderator Staff Member

    So happy to find Steve Czaban there. I hope Fox Sports Radio still rues the day they released him for Screamin' A.
     
  10. wicked

    wicked Well-Known Member

    I don't know about that. ESPN3 is adding programming all the time and has an amazingly broad stable of programming. IIRC Yahoo has little in the way of video content. To legitimately challenge ESPN they'd need to link up with someone else -- Comcast, for example, except Comcast would never do it -- who has that programming available.
     
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