WSJ Newsstand Price Goes To $2 On July 28

My word.

Library, here we come.

 

I actually don't think it will hurt them that much.

 

The WSJ is the bottled water of journalism.

 

That's an outstanding comparison.

It also doesn't hurt that virtually everybody who gets the paper can either expense it, write it off, or is too rich to care.

 

That's a simplistic and ignorant comparison.

 

Really? They figured out how to charge people more for what others give away or charge very little for. That's what water bottlers did. Of course it's simplistic, but explain to me how it's ignorant.

 

I saw it in the store yesterday, and it was $1.50. I think within the last two years, it was $1 or $1.25. I decided to wait until I got to the library.

 

Price was first bumped just as latest sale was announced.

 

It's not simplistic, but I think it's wrong. Newspapers are killing most of their financial coverage and the WSJ is aimed at a very niche, targeted audience. It's never been for people who want the stock tables and a business story or two. In fact, isn't the WSJ the standard bearer in figuring out how to get people to pay for online content?

It's like bottled water only if most of the taps have been shut off.

 

Still free online.

When will newspapers realize that the online product is not the "supplement" to the main dead-tree product?

 

We went from $1 to $1.25 last month. Our Sunday sales are up from last year.

We went from 35 cents to 50 cents daily, and same thing.

 

Songbird: My guess is that the price increased because of costs, gas, and other adjustments related to the higher energy prices. If the area is growing or the product is promoted better, I could see how sales could be up. I think 35 to 50 cents wouldn't make that much difference because you probably fished two quarters or a dollar out of your pocket anyway.