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WSJ Newsstand Price Goes To $2 On July 28

Discussion in 'Journalism topics only' started by Ben_Hecht, Jul 16, 2008.

  1. Ben_Hecht

    Ben_Hecht Active Member

    My word.

    Library, here we come.
  2. Mizzougrad96

    Mizzougrad96 Active Member

    I actually don't think it will hurt them that much.
  3. PeteyPirate

    PeteyPirate Guest

    The WSJ is the bottled water of journalism.
  4. Mizzougrad96

    Mizzougrad96 Active Member

    That's an outstanding comparison.

    It also doesn't hurt that virtually everybody who gets the paper can either expense it, write it off, or is too rich to care.
  5. goalmouth

    goalmouth Active Member

    That's a simplistic and ignorant comparison.
  6. PeteyPirate

    PeteyPirate Guest

    Really? They figured out how to charge people more for what others give away or charge very little for. That's what water bottlers did. Of course it's simplistic, but explain to me how it's ignorant.
  7. Gold

    Gold Active Member

    I saw it in the store yesterday, and it was $1.50. I think within the last two years, it was $1 or $1.25. I decided to wait until I got to the library.
  8. Ben_Hecht

    Ben_Hecht Active Member

    Price was first bumped just as latest sale was announced.
  9. BYH

    BYH Active Member

    It's not simplistic, but I think it's wrong. Newspapers are killing most of their financial coverage and the WSJ is aimed at a very niche, targeted audience. It's never been for people who want the stock tables and a business story or two. In fact, isn't the WSJ the standard bearer in figuring out how to get people to pay for online content?

    It's like bottled water only if most of the taps have been shut off.
  10. 2muchcoffeeman

    2muchcoffeeman Active Member

    Still free online.

    When will newspapers realize that the online product is not the "supplement" to the main dead-tree product?
  11. Songbird

    Songbird Well-Known Member

    We went from $1 to $1.25 last month. Our Sunday sales are up from last year.

    We went from 35 cents to 50 cents daily, and same thing.
  12. Gold

    Gold Active Member

    Songbird: My guess is that the price increased because of costs, gas, and other adjustments related to the higher energy prices. If the area is growing or the product is promoted better, I could see how sales could be up. I think 35 to 50 cents wouldn't make that much difference because you probably fished two quarters or a dollar out of your pocket anyway.
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