1. Welcome to SportsJournalists.com, a friendly forum for discussing all things sports and journalism.

    Your voice is missing! You will need to register for a free account to get access to the following site features:
    • Reply to discussions and create your own threads.
    • Access to private conversations with other members.
    • Fewer ads.

    We hope to see you as a part of our community soon!

WSJ: Newspapers Think Locally for Online Ads

Discussion in 'Journalism topics only' started by derwood, Jul 31, 2008.

  1. derwood

    derwood Active Member

  2. Pete Incaviglia

    Pete Incaviglia Active Member

    RE: Online ads.

    I pitched an idea no too long ago to our ME, SE and Sales Manager. We were all in the meeting.

    The Sales Manager said two things that struck me:

    1) Our advertisers don't want to advertise in sports because they us as "too amateur." That is, we cover too much little league, junior golf, fringe sports, etc. They want more college stuff, more pro, etc.
    NOTE: My SE was in that meeting and NOTHING has changed since.

    2) Our advertisers don't want to advertiser online because we don't have anyone who can design online ads properly. And, most advertisers think our website sucks.
    NOTE: We haven't hired a new "online ad builder" yet and our website hasn't changed.

    Those two points are almost verbatim from the sales rep.

    We wonder why this business is going tits up.
Draft saved Draft deleted

Share This Page