Will Other Newspapers Follow Into The "3 Days a Week!" Publishing Cycle?

The Sunday paper is a most excellent vehicle for delivering ads. If people aren't clicking through on online ads, they're certainly not going to download PDFs and print them out themselves. If a non-daily chose not to publish on a Sunday, then I'd be convinced they have a death wish.

 

If you think this or something similar isn't in the plans for the entire chain then you have your head in the sand.

 

Yep ... and they never filled the SE position ...

 

http://bestbuy.shoplocal.com/bestbuy/default.aspx?action=entryflash&

There is no delivery system for media that is more efficient than one on the Web. This isn't 1997 anymore.

I wanted to make sure there were enough responses here before again reminding everyone: Put out of your mind any thought of the hard copy newspaper as relevant medium going forward. The trend is a spiral, exacerbated by ownership.

 

Even in 1997, spam proved that delivery is incredibly efficient.

Getting people to READ the spam (or the onlne ads in 2012) is the problem.

Online accounts for 11-13 percent of newspaper revenue, and that number is numbingly consistent across the nation, and worse, every year. It just will not budge. Even though declining print revenue gives it every opportunity to do so.

 

There's a reason Best Buy, which sells tablets and smartphones and computers and gaming consoles and smart TVs and all sorts of informational sorcery, still has a display with stacks of Sunday circulars posted at the entrance.

 

I know it's coming, I'm just hoping it's later rather than sooner.

 

Don't know if I can trust a graph with two 2006 totals.

 

You don't think coupon collectors aren't already getting coupons online?

There are all kinds of sites and services dedicated to online coupons.

 

Big difference between ads designed for online and a PDF copy of print ads.

 

Oh, I'm not saying people are looking to their local paper for coupons -- either in print or online.

I'm saying the people most interested in them know how to get them, where to get them, and how to "opt in" for coupons targeted to them.

 

I think right now, people are still looking to print for their coupons and flyers, whether in the daily paper or on site. It's still easier and more instinctive to flip pages than scroll through a PDF or something like that. Of course there's an audience for online coupons, but that's a different beast. I was responding to someone who said it was easy to take the paper's ads and deliver them via PDF. Technically, yes, but the chances that many people elect to read their ads that way are slim.