Why Demand Media Really Is a Media Company and Its IPO Will Succeed

Interesting take from AdAge:

Today, Demand Media will have its IPO, and while the company and its model have taken a lot of hits lately, I'm betting it's going to be a big success (and yes, I'm buying shares). This will no doubt dismay its many critics who have faulted it for everything from its business model to its contributor compensation structure to the content itself. While the business may have risks associated with it, like most do, some of the critics are conveniently ignoring the fact that Demand is simply doing what media companies do and have always done. ....

Full story here:

http://adage.com/digitalnext/post?article_id=148486

 

The New York Times almost bought Demand Media but passed. With it's IPO Demand is now valued at $1.9 billion -- more than the entire New York Times Co.

http://blogs.wSportsJournalists.com/deals/2011/01/26/new-york-times-almost-bought-control-of-demand-media/