Where'd everybody (well, men 18-34) go?

I've seen variations of this story (pasted from JSOnline) in several TV industry publications this week; I thought I'd ask the board's opinion:

Why are young men turning away from sports TV?




Where'd he go?

Some television executives are scratching their heads about the recent disappearance of men ages 18-34 in terms of sports television viewing.

For example, NASCAR Sprint Cup auto racing is down 11% among all viewers this season, but among men 18-34 it's down 25%.

The NASCAR Nationwide Series on ESPN2 is down 10% in all households, but down 38% among 18-34 men.

The NCAA men's basketball tournament is up 2% overall, but down 11% among 18-34 men.

If you run into a member of this wandering species, tell him to go home because TV sports are looking for him.

 

They are all out looking for jobs.

 

It's a little disturbing that I'm no longer part of that demographic.

 

Four years left then I am out.

 

I will bet a month's salary that the NFL is not down.

 

Maybe there's a ton of guys who were born in 1973 or 1974 (like me) who just stepped up in class?

 

The Zoso Baby Boom?

 

How many watch Ultimate Fighting PPV?

 

I hope not that many, I have never seen the allure of that stuff.

 

They're watching MMOD. Get hip, old man!

 

We're all on SportsJournalists.com now.

 

Well, I was a product of Manilow not Robert Plant.