When did NYT turn into a shill for bubble gum?

I felt like I was reading People or Cosmo.

Or, perhaps, a PR firm:

In an attempt to declare her rebirth as an independent, confident adult woman, Ms. Gomez will release “Revival,” her first album for Interscope, on Oct. 9. Yet while the music’s thematic awakenings (personal, professional, sexual) are meant to supplant her previous personas — tidily packaged goody-goody in her work, baby bird with broken wings in the tabloids — the songs are also savvily exploiting those same public stories and preconceptions.

As Ms. Gomez sings on the album’s opener: “What I’ve learned is so vital/More than just survival/This is my revival.”

The risk, however, is getting bogged down in past associations that threaten to eclipse her obvious growth as a performer. So Ms. Gomez must mine her experiences while trying to avoid a pop star identity that’s only refracted through others, be it Mr. Bieber or Taylor Swift, her longtime industry BFF who also sought in recent years to own the ugly chatter about her relationships with a new sense of agency and emphasis on female friendship.
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All the news that's fit to print - or helps our bottom line.

NYT appoints senior editor for ‘mini startups,’ project sponsorships | Poynter.

 

They need to jazz up their pop music coverage. I know an editor who's available*.

*Must provide dog-walking service.

 

Heh. Nice.

So I'd never even heard this Selena Gomez song referenced in the piece until I listened to it after reading that tripe. That's song's empowering, huh? It sounded like a private escort on drugs.

 

I was hoping this was about how millennials in Williamsburg were making Hubba Bubba ironically cool.

 

I'm all out of bubble gum.

 

If they can get bars to sell PBR cans for $10, making Hubba Bubba cool could happen.