What is Itna Juice and why a college football game?

Just got done watching something called the Itna Juice All-Star Classic College Football Game.
Randy Moss, who's a spokesman for Itna Juice, was featured in the commercials and also handed out the Randy Moss Return Man of the Year Award.
The Moss interview at the half was pure comedy.
Q: Who should the Raiders pick
A: I'm not going to answer that question.
Q: Who should the Raiders hire now that Shell is gone
A: I'm not going to answer that question.
And on and on it went.
The game itself wasn't bad. But the players, for the most part, were from places like Georgetown, not the one in DC, but the NAIA school in Kentucky and other farflung outposts. Probably about 100 players on both rosters and of that 27 had been invited to the combine.
Some of the players looked NFL ready, like the FB from Tennessee and a defensive end from a school they kept calling Central Arkansas State, a school that doesn't exist, so I don't know if they meant Arkansas State or Central Arkansas.

 

They probably meant University of Central Arkansas. Who was the player and I'll tell you if he was a UCA kid?

 

It's Inta Juice, a smoothie joint that Randy Moss decided to invest in.

 

The players who appeared in the game, if anyone's interested...

 

Jeff Smith, the player from Georgetown College, may have been a D-I transfer.

 

Dick Tomey is my hero. That guy can flat out coach. Plus his wife's books are great for an escape.

 

Since Randy Moss sponsors it, does the biggest dog win an award?

 

They should get Snoop Dogg to invest in it, if only for this ad jingle:

Rollin down the street,
Smokin' indo, sippin' on Inta Juice
With my mind on my money and my money on my mind