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Wal-Mart seeks people with journalism background

Discussion in 'Journalism Jobs' started by Piotr Rasputin, Jul 19, 2008.

  1. Piotr Rasputin

    Piotr Rasputin New Member


    One door closes, another opens.
  2. Smallpotatoes

    Smallpotatoes Well-Known Member

    Which position was it?
  3. silvercharm

    silvercharm Member

    Does anybody have an idea as to what they want?
  4. MU_was_not_so_hard

    MU_was_not_so_hard Active Member

    I can't confirm anything, but there have been rumors floating around that Wal-Mart is looking for people to help repair their image in individual communities. All the negative press has taken its toll, and there are few people on the ground trying to improve it.
    Chances are, Jim Bob Customer isn't going to hear about a press release put out at Wal-Mart HQ in Arkansas.
  5. Steak Snabler

    Steak Snabler Well-Known Member

    Maybe they're finally embracing the 19th century and starting their own newspaper.
  6. pallister

    pallister Guest

    A Wal-Mart newspaper? Awesome!
  7. Well, at least then they'll have a newspaper they'll advertise in.
  8. novelist_wannabe

    novelist_wannabe Well-Known Member

    It'll sell for 29 cents a copy and it'll be printed in Bangkok on papyrus
  9. seems like this is the gig...called "media manager" on the wal-mart site.

    Job ID: 25047
    Job Title: Media Manager
    Relocation Available:
    Job Type: Regular
    Full Time:
    Date Posted: Jul 18 2008
    Job Description and Responsibilities: Media Manager
    PPR 24

    Job Description

    Position will provide media relations assistance for Public Affairs and Government Relations outreach effort, supporting the development and execution of effective communications plans. Position will serve as a media spokesperson for the company to state and local media organizations in key markets throughout the region.

    Position will report to the Regional Media Director, Public Affairs and Government Relations. Position must represent corporate communications’ views and opinions with key audiences pertaining to a wide diversity of issues.

    Position requires a self starter and who can work independently with minimal supervision. Position will identify media opportunities and shape content of media coverage to secure positive or neutral coverage.

    Position requires and individual who has experience in media relations. The individual must be a team player with excellent writing and communication skills, able to build and maintain partnerships internally and externally.

    Position is located in the field and requires flexibility to provide 24/7 on-call services when need arises.

    Specific Responsibilities
    • Support for the development and execution of strategic plans to support overall media goals of company.
    • Serve a media spokesperson for the company
    • Position will be proactive in establishing relationships with key print, broadcast and electronic media. Must work with internal and external partners to generate media coverage at the state and local level in key markets.
    • Develop and deliver compelling, crisp, consistent and timely messages across media audiences for designated stores.
    • Work with regional public affairs and media team to assess and prioritize issues and concerns to ensure consistent messaging and strategic outreach.
    • Manager budget and resources designated for the region. Coordinate research and metrics measurements to provide qualitative and quantitative evaluation of reputation improvement in the region.
    • Will serve as a front line point of contact for media inquires related regional issues and initiatives. Must be skilled in identifying media opportunities and shape content of media coverage to secure positive or neutral coverage
    • Partner with other corporate functions to ensure the appropriate use of a wide range of communication vehicles in the delivery of consistent messages across audiences.
    • Position must manage message in a rapid response mode with focus on meeting all deadlines.
    • Support relationships with media outlets-print, electronic and broadcast-in order to develop meaningful, dependable relationships ensuring that Wal-Mart’s position on issues is reflected.
    • Stay abreast of new and emerging communication technology. Identify new approaches for responding. Understand trends and developments to ensure that Wal-Mart’s response team services are consistent with industry’s best practices. Also, ensure that corporate affairs teams are aware of emerging trends that could impact their area of expertise.
    • Assist in crafting press releases, talking points and collateral materials to support ongoing initiatives.
    • Support media coordination for marketing and diversity initiatives related to campaigns, sponsorships, contributions, awards/recognitions and Foundation programs, and others.
    Job Requirements: Requirements

    • Minimum of 4-6 years of experience in media relations
    • Experience working with multicultural, local, broadcast and online media outlets
    • Communication skills, both oral and written, including “media presence”
    • Bachelor’s degree in journalism, marketing, communications or related field
    • Excellent project management experience
    • Computer skills and ability to use technology to ensure consistent and constant communication
    • Flexibility to travel
    • Proven ability to work independently, with experience brining together various resources to create and product.
    • Must be on call 24/7 to assist with issues management and emergency response within the division
    • Strong problem solving skills
    • Outstanding customer services attitude
    • Detail orientated with an eye for measuring individual results in meeting the above mentioned goals.
    • Knowledgeable of business protocols and current events

    Preferred Requirements
    • Proven track record of building and maintaining relationships with media representatives
    • Experience with retail or consumer trade organization
    • Qualifications that are a plus:
    o Proficiency in languages other than English
    o Prior retail experience
    o Political experience
    o Public relations agency experience
  10. Steak Snabler

    Steak Snabler Well-Known Member

    Based on the various documentaries and magazine articles I've read, plus just word-of-mouth anecdotes, there's no way in hell I'd work for Wal-Mart, in any capacity. Being a PR flak for them would be particularly soul-killing work.
  11. MU_was_not_so_hard

    MU_was_not_so_hard Active Member

    Maybe that's why they're targeting former Asbestos PR people. It's seems modest by comparison.
  12. Chef

    Chef Active Member

    Bubbler needs to gobble this one up, ASAP.
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