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Discussion in 'Journalism topics only' started by Pete Incaviglia, Nov 20, 2008.

  1. Metin Eniste

    Metin Eniste Member

    Thank you, Pete -- I agree that it is great that our online revenue is up 38% in a miserable economy while print display advertising is sharply down, print circulation is steadily plummeting, print delivery costs are rising and the cost of newsprint is skyrocketing toward $800/ton.

    If we stopped printing tomorrow (and our pressroom, prepress, mailroom, circulation dept., etc. were gone), we would absolutely be able to pay enough writers to provide online content. Regardless, what our online revenue could or could not pay for right now is irrelevant. As I said, we're not going to stop printing tomorrow. What matters is how well positioned we are for the inevitable day when print goes away.

    Regarding our losses "in the print size" ... businesses aren't generally well served by ignoring seismic shifts in consumers' preferences, and we're certainly witnessing one in the way society chooses to inform itself. We could have prentended that shift didn't happen, and guess what -- print would have died anyway. And when it did, every last one of us would have been laid off.
     
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