Under Armour Get Ready For August Commercial

To me it looks like he leads with crown of helmet as his head is initially down.

If anything it highlights the impossibility of executing a perfectly "safe" tackle in
high speed. Back is running too high also. In old days he would have lowered his
helmet to protect himself.

Perhaps kudos to UA for the willingness to to show the game as it is and not how
The New York Times wants it to be. Surprised though.

 

I think the notion that football tackling can be made safer for the brain - that we can, in Roger Goodell's words, "take the head out of the game" - via teaching some sort of correct form is a comforting delusion intended to: (a) reassure rightfully nervous parents; (b) subtly shift injury liability onto players themselves.

I wrote more about it here:

http://www.sportsonearth.com/article/43419226/

I hate to fault people for trying, but in this case, the trying will do more harm than good, and is also fundamentally dishonest.

 

Hey that's a really good column that address issues well. The USA tackling technique is not easy for kids to learn. It's
a very athletic move that many younger kids are not able to do and end up getting steamrolled and bumping the
back of their heads on turf, thus defeating the original intention of new technique. The pioneer for the technique
is a guy by the name of Thurmond Moore who use to coach for The Chargers. I've been to the clinic and while
his idea is well intentioned there is no impirical evidence that it's any better if not more dangerious.

Maybe UA is being intentionally honest in their commercial.

 

Well, yeah, but southern U.P. hockey is crap! LOL

 

Helmet goes to the side of the ball carrier, shoulder pad in his gut, drive your legs and plant their ass in the turf. Did anyone else learn this growing up?

Done to perfection at the :35 mark.

 

That's a pretty good clip and I think safest way to teach. That said. tackler in clip
looks a bit over extended. Needs to get his butt down more and head up. They call it
"neck bulled" . Eyes to goal post and not to ground. See what you are hitting otherwise you will be grabbing air.

 

So it turns out that Ray Lewis was Executive Director of that commercial and provided creative.

http://www.baltimorebeatdown.com/2013/7/9/4505994/ray-lewis-produces-commercial-for-under-armour

 

In the unintended consequences category DJ Swearinger claims that we went low on
tackle that Dustin Keller tore his ACL because he was concerned with getting fined if
he went high.

You can see the tackle at around the 1.46 mark of clip:

http://www.nfl.com/news/story/0ap1000000231619/article/swearinger-went-low-on-dolphins-keller-to-avoid-fine

 

As for the commercial, it's really as good as it gets.

 

For this hit Joe Bostic as fined $21,000 by the NFL. Does not look much different from tackle in
UA commercial.

http://www.nfl.com/news/story/0ap1000000232296/article/jon-bostic-fined-21k-for-hit-in-bearschargers-game

 

Certainly the NFL can get any picture and video they want so I am not
doubting what they saw. It just highlights the problem this rule will be
to enforce on a bang bang play like that.

So Bostic goes low and receiver tears his ACL, no fine but receiver is
out for year or worse.

There just does not seem to be a happy medium.