Under Armour Get Ready For August Commercial

Just saw this commercial and had to find it on You Tube to see if my eyes deceived me. Basically it's a high energy
1 minute of the first day of a HS football practice. Last part shows an Oklahoma drill with unblocked LB who
comes in and leads with his helmet to spear RB in the numbers to drive him into the ground.
Coach excitedly jumps in and grabs tackler and pats him on back.

Perhaps a commercial for another era but in this day and age I am shocked that someone did not catch the
the poor tackling technique and what many now say is dangerous.

Watch for yourself:

 

That's soooo July 15th: https://twitter.com/spikechiquet/status/356957595057143808

 

Props . You were on it.

 

Good lord. It's a kid tackling another kid. Maybe UA should've had him gently wrap up and spin'em to the ground extra softly. That would sell a lot of gear. That said, I hope my kid wants to play golf.

 

My wife said our kid is allowed to play most sports, except football...or wrestling (the singlets freak her out LOL).

 

Look I love football more than most but the tackling technique the kid uses is not even suppose to be taught any more
at a high school level. You'll note that he leads with the crown of his helmet and plants his face mask right in runners
numbers. A perfect form tackle for days gone by but not in the current landscape.

Just surprised that a company like Under Armour would not recognize this. It creates a contradiction with the players.

Their coaches are telling them not to lead with their helmets and then they watch this cool commercial.

 

We were taught to go in face first, not head first, and I graduated back in '87. The technique described above sounds far from proper form used decades ago.

 

The technique taught now is to lead with shoulder. There is also a new wave that is teaching to lead with chest, wrap arms, roll hips and lift.

It's what USA Football is promoting:

http://usafootball.com/news/featured-articles/tackle-progression-model-promotes-fundamentals-and-player-safety

 

Jet defenders play the safest brand of football by not tackling anyone.

 

After our son was born, nothing freaked my wife out like the thought he might someday play hockey.

Maybe that's why we moved out of northern Michigan ...