U.S. Masters Swimming / Coordinator, Marketing

DISCLAIMER 1: This isn't technically a journalism job, but someone with a journalism background could do well in it. DISCLAIMER 2: You'd have to work with me.

U.S. Masters Swimming Vision & Overview

USMS is the premier resource for adult aquatic fitness in the United States and will make fitness through swimming available for as many adults as possible. Founded in 1970, USMS is a membership-operated national governing body that promotes health, wellness, fitness, and competition for adults through swimming. We do so by partnering with more than 1,500 adult swim programs across the country that offer a USMS licensed Masters Swimming program; educating and certifying coaches and instructors that are teaching adults; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website, usms.org; and by sanctioning and promoting pool, open water, and virtual events and competitions. More than 65,000 adults are registered members of USMS.

SUMMARY: The Coordinator, Marketing has a focus on USMS’s digital presence through monitoring our website activity then making recommendations based on analytics and marketing trends, engaging with our audiences on all of our social media platforms, executing advertisement contracts on our website, creating advertising campaigns to promote the organization, and assisting with email messaging to acquire, engage and win-back members. This position will also have responsibilities around branding, content coordination and marketing fulfillment. This Coordinator, Marketing will execute marketing and membership initiatives to improve the reach of USMS, engagement of current audiences, acquisition of new members, and retention of current members in support of annual goals and the USMS Mission and Strategic Plan.

ESSENTIAL FUNCTIONS:

• Monitor usms.org, our most visible marketing platform, and make recommendations on user experience, customer flow and content relevancy using data and current marketing trends to guide your decision.
• Help build lead generation funnels through our digital presence or other marketing initiatives.
• Manage social media platforms by posting content, engaging with the audiences and tracking engagement values.
• Create digital marketing campaigns using standard advertising and remarketing techniques through social media, Google AdWords, and other advertising platforms while monitoring performance and presenting adjustments mid-campaign.
• Assist Manager, Business Development in executing digital advertising contracts on usms.org.
• Assist in coordination, messaging and analyzing email communications to our current members, prospective members and lapsed members with focus on brand awareness and affinity.
• Collaborate with marketing staff on article and video creation through idea generation, coordinating timelines and publishing.
• Understand branding guidelines and be able to explain them to coaches, event directors, LMSC leaders, and members to assist in brand clarity efforts.
• Assist in execution of the content marketing strategy through planning content releases to the right audience at the right time and be able to measure successes.
• Managing marketing resources creation, shipping and inventory.
• Help marketing efforts and fulfillment associated with national and regional events.
• Other duties and responsibilities as assigned.

REQUIREMENTS:

• Minimum three (3) years of marketing experience.
• Bachelor’s degree in marketing or communications, or other bachelor’s degree with demonstrated commensurate experience.
• Prior National Governing Body, swimming and/or fitness industry experience a plus.
• Demonstrated Sitecore CMS, Google AdWords and Google Analytics experience a plus.
• Demonstrated social media (e.g. facebook, Twitter, Instagram) management experience is a plus.
• Background in communications or journalism is a plus.
• Microsoft Office (Word, Excel and Powerpoint) and collaborative storage platform (e.g. Dropbox, Google Drive, OneDrive) skills are required.
• Ability to bring multiple projects to completion congruently in a fast-paced environment.
• Must be able to maintain confidentiality of all corporate, personnel and research matters.
• Excellent interpersonal skills. The ability to interact effectively and in a professional, diplomatic, and mature manner with internal and external stakeholders.
• Ability to make clear recommendations and decisions.
• Must be able to work evenings, weekends and travel as required.
• Willingness to participate conference calls outside of traditional business hours.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Questions:

1. How did you hear about this job?
   
   
2. Do you have three years or more of marketing experience? Y/N? Please explain.
   
   
3. Do you have experience working with a National Governing Body, swimming and/or fitness industry experience? Y/N? Please explain.
   
   
4. Do you have experience with CMS applications, Google AdWords and Google Analytics? Y/N? Please explain.
   
   
5. Do you have social media (e.g. facebook, Twitter, Instagram) management experience? Y/N? Please Explain.
   
   
6. Do you live within commuting distance of Sarasota, FL or are you willing to relocate? Y/N? Please explain.
   
   
7. What are your salary expectations?

US National Governing Bodies Jobs

 

Job description changed slightly and the posting has been reopened

U.S. Masters Swimming Vision & Overview USMS is the premier resource for adult aquatic fitness in the United States and will make fitness through swimming available for as many adults as possible. Founded in 1970, USMS is a membership-operated national governing body that promotes health, wellness, fitness, and competition for adults through swimming. We do so by partnering with more than 1,500 adult swim programs across the country that offer a USMS licensed Masters Swimming program; educating and certifying coaches and instructors that are teaching adults; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website, usms.org; and by sanctioning and promoting pool, open water, and virtual events and competitions. More than 67,000 adults are registered members of USMS.

SUMMARY: The Coordinator, Marketing has a focus on USMS’s digital presence through monitoring our website activity then making recommendations based on analytics and marketing trends, engaging with our audiences on all of our social media platforms, executing advertisement contracts on our website, creating advertising campaigns to promote the organization, and assisting with email messaging to acquire, engage and win-back members. This position will also have responsibilities around branding, content coordination and marketing fulfillment. This Coordinator, Marketing will execute marketing and membership initiatives to improve the reach of USMS, engagement of current audiences, acquisition of new members, and retention of current members in support of annual goals and the USMS Mission and Strategic Plan.

ESSENTIAL FUNCTIONS :
Monitor usms.org, our most visible marketing platform, and make recommendations on user experience, customer flow and content relevancy using data and current marketing trends to guide your decision.

Help build lead generation funnels through our digital presence or other marketing initiatives.

Manage social media platforms by posting content, engaging with the audiences and tracking engagement values.

Create digital marketing campaigns using standard advertising and remarketing techniques through social media, Google AdWords, and other advertising platforms while monitoring performance and presenting adjustments mid-campaign.

Assist Manager, Business Development in executing digital advertising contracts on usms.org.

Assist in coordination, messaging and analyzing email communications to our current members, prospective members and lapsed members with focus on brand awareness and affinity.

Collaborate with marketing staff on article and video creation through idea generation, coordinating timelines and publishing.

Understand branding guidelines and be able to explain them to coaches, event directors, LMSC leaders, and members to assist in brand clarity efforts.

Assist in execution of the content marketing strategy through planning content releases to the right audience at the right time and be able to measure successes.

Managing marketing resources creation, shipping and inventory.

Help marketing efforts and fulfillment associated with national and regional events.

Other duties and responsibilities as assigned.

REQUIREMENTS:
Minimum three (3) years of marketing experience.

Bachelor’s degree in marketing or communications, or other bachelor’s degree with demonstrated commensurate experience.

Prior National Governing Body, swimming and/or fitness industry experience a plus.

Demonstrated Sitecore CMS, Google AdWords and Google Analytics experience is a plus.

Demonstrated social media (e.g. Facebook, Twitter, Instagram) management experience is a plus.

Background in communications or journalism is a plus.

Microsoft Office (Word, Excel and Powerpoint) and collaborative storage platform (e.g. Dropbox, Google Drive, OneDrive) skills are required.

Ability to bring multiple projects to completion congruently in a fast-paced environment.

Must be able to maintain confidentiality of all corporate, personnel and research matters.

Excellent interpersonal skills. The ability to interact effectively and in a professional, diplomatic, and mature manner with internal and external stakeholders.

Ability to make clear recommendations and decisions.

Must be able to work evenings, weekends and travel as required.

Willingness to participate conference calls outside of traditional business hours.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Coordinator, Marketing - Sarasota, FL 34236 - Indeed.com