Turner Broadcasting acquires Bleacher Report

404 error screens to be replaced with Andy Griffith reruns.

 

Another story idea: Which show was better? "Carter Country" or "Mama's Family"?
We break it down!

 

"Braves baseball on TB...wait a second..."

 

This will end well.

 

The key to understanding this deal is the fact that combined all the posts on Bleacher Report supposedly equaled the monthly page views for SI.com. Yet the cost of content between the two was obviously night and day. That's how the economics can work for now.

Here's a good link on the situation.

http://gigaom.com/2012/08/06/bleacher-reports-and-the-evolution-of-the-content-farm/

 

Interesting read. Look forward to seeing "Bleacher University" on Showtime a few years from now.

 

Here's Ben Koo on why this happened:
http://www.awfulannouncing.com/2012-articles/august/understanding-turner-sports-acquisition-of-bleacher-report.html

He's plugged into these sorts of things and has a fair take. Too fair for me, since I'm generally "WHHHHHHYYYYY" about this, but if they took 40m in venture the actual perpetrators probably didn't make that much relative to time spent ravishing google's algorithms.

 

Brian - they took in $40 mil in VC funding but they had $20 million cash on hand at time of sale. That $20 mil was sent back to VC's.

Interesting perspective on the situation.