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Trademark symbol

Discussion in 'Journalism topics only' started by Big Buckin' agate_monkey, May 29, 2008.

  1. Big Buckin' agate_monkey

    Big Buckin' agate_monkey Active Member

    Have you used or have you seen the trademark symbol (the little TM) used in a story?

    I have something that is a trademarked name, and I'm wondering if I should use it or not.
  2. 2muchcoffeeman

    2muchcoffeeman Active Member

    No. But make sure you use it properly (not all punch is Kool-Aid and not all SUVs are Jeeps).
  3. Big Buckin' agate_monkey

    Big Buckin' agate_monkey Active Member

    Indeed. Fortunately, this isn't one of those well known products so there isn't a generic term. It's a fuckin' contest ... I better stop before I go on a profanity-laced tirade about ... I'm just gonna stop.
  4. Mystery_Meat

    Mystery_Meat Guest

    I spy something business profiley ...
  5. sportsed

    sportsed Member

    Doing a story on the NBA Finals? Because that's trademarked. Same for Super Bowl and World Series. In fact, a lot of things in sports are trademarked, including virtually every professional sports team. Kind of goes with the territory in today's business world.

    I'd advise leaving off the trademark symbol, unless it's really germane to the context of the story. Otherwise you'll find yourself affixing little TMs on everything.
  6. JR

    JR Well-Known Member

    Yeah, companies like Xerox, Hoover and Kleenex are always on the prowl for their trademarks being used as the term for a generic product.
  7. writing irish

    writing irish Active Member

    The makers of SPAM had an unintentionally funny ad in the Columbia Journalism Review recently instructing journos on proper use of their product's name.
  8. imjustagirl

    imjustagirl Active Member

    Hoover? Really? I've never heard anyone refer to a vaccuum as a Hoover.
  9. writing irish

    writing irish Active Member

    The Brits say "hoovering" for vacuuming.
  10. Steak Snabler

    Steak Snabler Well-Known Member

    When I was at the college paper, one of our feature writers made a reference to a "velcro wall" at one of those traveling fitness shows, and we got a nasty letter from the makers of Velcro informing to either capitalize it or use the term "hook and loop fastening device."
  11. TwoGloves

    TwoGloves Well-Known Member

    What about Hummer?
  12. Starman

    Starman Well-Known Member

    I'm gonna xerox this thread, seal the envelopes with scotch tape, fedex it to everybody I know, then kick back and have a coke.
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