1. Welcome to SportsJournalists.com, a friendly forum for discussing all things sports and journalism.

    Your voice is missing! You will need to register for a free account to get access to the following site features:
    • Reply to discussions and create your own threads.
    • Access to private conversations with other members.
    • Fewer ads.

    We hope to see you as a part of our community soon!

Toot, toot, says new Philly chief

Discussion in 'Journalism topics only' started by JayFarrar, Jul 5, 2006.

  1. JayFarrar

    JayFarrar Well-Known Member

    I don't think I'm D_Bing this

    Interesting thoughts, especially in a business that wants people to spend money with them, but won't turn around and spend money. The two Philly papers were spending $200k combined in promotions?
    And, even worse, in a business that considers promoting itself in bad taste. Most recent personal example, my boss sends out a note saying that we should better promote ourselves. Work the morning teevee circuit, do the local cable shows and radio gabfests.
    My first thought and most everyone else's was "oh crap, that's not what we do. The paper promotes itself."
    Yet we wonder why circualtion drops are the norm for most places.
Draft saved Draft deleted

Share This Page