Think west, young (and old) men (and women)

Well, the Los Angeles Times has started a task force/investigation into making the paper more relevant to its readers in, well, Los Angeles and vicinity.

The in-house name of the project, as first mentioned in the New York Times?

The Manhattan Project.

They are predictably being made fun of.

http://www.laobserved.com/archive/2006/10/why_not_the_los_angeles_p.php

 

So they want to know what the readers in Manhattan Beach are thinking?

 

No. I think they realize this is going to blow up in their faces.

 

That's their one out.

 

Maybe the theory is that the LA Times lacks relativity to its readers

 

This seems like a fission expedition.

 

Love the fact that people quoted in the blog seem to think it's a New York reference.

(excellent puns, Gold and F_W)

 

Well, I think they know the WWII connection, but still, the name IS kinda dumb with the New York connotation as well.

 

It could be they are discussing it over Manhattans at the bar.

 

They're thinking, let's just kiss and say goodbye.

 

well, you know what they say, "No nukes is good nukes."

 

if they are discussing it over Manhattans, that's the problem right there. the readership they crave drinks Cosmopolitans and Mojitos.

Manhattans are great-grandma's drink.