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There just may be a god - Part II: ESPN MObile is tanking

Discussion in 'Anything goes' started by poindexter, Jun 20, 2006.

  1. poindexter

    poindexter Well-Known Member

    espn mobile phone sales suck:

    Mobile ESPN’s model doesn’t appear to be winning over consumers. The start-up, which was launched in February, had signed up fewer than 10,000 customers through May, according to people familiar with the situation. Robert Iger, Disney’s chief executive, said on the company’s first-quarter earnings conference call that initial sales from Mobile ESPN were “lower than hoped.”

  2. The Big Ragu

    The Big Ragu Moderator Staff Member

    Re: There just may be a god

    Hmmm. That's about 1/8 of a customer each time they have run that dumb commercial. Would that be considered an unsuccessful TV ad campaign?
  3. leo1

    leo1 Active Member

  4. Twoback

    Twoback Active Member

    Re: There just may be a god

    Rule number one of advertising:
    Don't do ads that make your customer base out to be obsessed, idiot, lifeless losers.
  5. Chad Conant

    Chad Conant Member

    Re: There just may be a god

    Those stupid commercials have to be the root of that. They make me want to stop watching ESPN altogether.
  6. poindexter

    poindexter Well-Known Member

  7. leo1

    leo1 Active Member

    Re: There just may be a god

    raindex, just so you don't think i'm e-stalking you, i remembered similar threads but didn't remember that you were the one who started them (but i saw that you were the initiator when i searched for the old ones).
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