The Wonderbra...for men!

http://news.yahoo.com/s/nm/20061102/od_nm/australia_underwear_dc_1 (includes picture!)

Since the launch seven days ago, AussieBum says it has sold 50,000 pairs of "Wonderjock," mostly on its Web site www.aussiebum.com and a handful of stores around the world.

"The design of the underwear, separates and lifts. The fabric cup protrudes everything out in front instead of down toward the ground," said "Wonderjock" designer Sean Ashby.

"There is no padding, rings or strings," said Ashby, a co-founder of the Internet-based AussieBum firm.
...
"When you go to a department store to buy underwear you usually get a grandmother serving, which is not the ideal way to get feedback," said Ashby. "Our customers give us feedback. We didn't realize that big is better."

 

Unavailable for comment.

 

The Bro, or the Manzier?