Superior (WI) Daily Telegram will need a name change...

The Daily Telegram will quit publishing six days a week and go to twice a week. The plan is to focus on the Internet.

Superior newspaper to become twice-weekly

 

Focus on giving away the product free four days a week... can someone figure out a print/web business model that works, please?

 

Updated story:

http://www.duluthnewstribune.com/articles/index.cfm?id=70148&section=homepage

This floored me.

 

This is only the beginning.

 

Eventually, the survivors will wonder why they held on to the print edition as long as they did.

 

Does it really make sense for Superior to have its own daily, being right next door to Duluth? The analogous situation would be Fargo-Moorhead (ironic, since Duluth and Superior are owned by ForumComm).

 

Been wondering about that ... anybody seen revenue numbers?

 

Inferior Bi-Weekly Telegram?

 

That paper, which by the way, has some quality people working at it, has a unique demographic that doesn't exist in most places. Madison has a large enough academic community to make something like that viable there, along with advertisers that want to cater specifically to that market.

Not sure that model would work everywhere though.

As for Superior, it is large enough to justify its own paper. Having worked in a town that was across the river from a major city, the people who chose to live in the "other" town want their "own" news, so its viable from that standpoint.

Unlike my former shop, there's no commercial base to speak of in Superior (not that I know of anyway, aside from mom-and-pop restaurants and bars), so advertising-wise, they're probably fucked as Duluth dominates the commercial sector up there.

 

Next you'll tell me that they don't send news by telegram anymore.

 

Rangers gamers by telegram would for us be an improvement.

 

Lets call it what it is. There is a newspaper for the Dane County hippies and a paper for everyone else. The newspaper in question -- which has a terrific sports staff -- is the respectable version of an alt-daily.