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Sports Illustrated brand sold for $110 million

Discussion in 'Sports and News' started by CD Boogie, May 28, 2019.

  1. CD Boogie

    CD Boogie Well-Known Member

    Sports Illustrated brand sold to Authentic Brands Group - CNN

    The brand and intellectual property of Sports Illustrated have been sold to marketing company Authentic Brands Group for $110 million.
    Guessing that includes The Vault, which they should immediately take off the web and/or insist the Meredith (which will continue to run the website) put behind a paywall.
  2. maumann

    maumann Well-Known Member

    I remember when CNN/SI was going to challenge ESPN for sports supremacy. By the time I got to Turner in 2001, their staff was down to less than a dozen. We wound up hiring three for NASCAR.COM.
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