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Sporting News sinks a little cheaper

Discussion in 'Sports and News' started by mediaguy, Sep 9, 2006.

  1. mediaguy

    mediaguy Active Member

    Couple of weeks ago, it was the shameless Ricky Bobby cover, and this week's Sporting News has a faux cover outside the regular cover, with the regular masthead and an ad for a cover: Get Closer to Football with (Large Telecom I Won't Plug Here), with a .

    All I can think is that times are tough in the magazine industry. An old standby like TSN wouldn't be auctioning off their covers if business was going well. Maybe that Vegas casino that rents boxers' backs can get some real estate on poor Dave Kindred's forehead. (Not that it's big, but that it can't be but a few months away from being available).

    Thoughts? I know SportsCenter has the Coors six-pack of questions, etc., but they're not leading the show with the segment, either.
  2. The Big Ragu

    The Big Ragu Moderator Staff Member

    It's not a blanket statement about the magazine industry. There are types of magazines that are thriving, particularly smaller, niche publications. But even with big consumer magazines, ad rates are actually pretty steady right now. It doesn't mean that many profitable magazines won't whore out their cover if the $$$ are right, even in the best of times. But most of those publications aren't like the Sporting News, which has had a steady line between ad and edit throughout its history.

    The Sporting News is not profitable. It has been bleeding money and was recently sold by Paul Allen to Advance Publications for a fraction of what he paid for it. I'm sure they are doing these embarrassing things because the financial picture is bleak. They are not a reflection of the entire industry, though. SI, for example, isn't going to have to start selling its cover anytime soon.
  3. Pilot

    Pilot Active Member

    Good call. I was probably going to buy the product if you'd said what it was.
  4. 2muchcoffeeman

    2muchcoffeeman Active Member

    I don't agree that times are tough in the magazine industry. TSN has been aced out of its market niche by USA Today and this Internet thing they have on computers these days.
  5. PopeDirkBenedict

    PopeDirkBenedict Active Member

    The internet absolutely destroyed TSN. Fifteen years ago, if you were a Royals fan living in Miami, TSN and SportsCenter were the best ways to keep up with your team. It was also a boon for fantasy football players because you could get reports from across the league. Now, you can find all of that on the web. TSN has also handled the transition to becoming more in-depth poorly. I don't see how TSN survives another 10 years.
  6. BYH

    BYH Active Member

    Careful folks, a certain two-bit poster will be on here any second to tell us how stupid we all are, how great TSN is and how its tears could cure AIDS but it never cries.
  7. Smasher_Sloan

    Smasher_Sloan Active Member

    Just FYI, there's a semi-lively Sporting News thread over at Journalism Topics.
  8. Football_Bat

    Football_Bat Well-Known Member

    You all are stupid!

    TSN is great!

    Its tears cure AIDS, but it never cries!


    Certain Two-Bit Poster
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