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Social Media Strategist, Indianapolis Motor Speedway/IndyCar

Discussion in 'Journalism Jobs' started by playthrough, Feb 16, 2015.

  1. playthrough

    playthrough Moderator Staff Member

    I know a bit about this. PM me with questions.


    Position Title: Social Media Strategist
    Department: Digital Media
    Reports To: Manager, Digital / Social Media & Photo Operations
    Position Location: INDYCAR Offices
    Specific Duties:
    • Manages and posts written content, photos, graphics and video on all of Indianapolis Motor Speedway and INDYCAR social media channels, including Twitter, Facebook, Instagram, etc.
    • Creatively presents brand messages and the brand itself in a positive manner via social media, while also monitoring buzz and sentiment related to the IMS/INDYCAR on social media.
    • Monitor all INDYCAR driver’s social media channels, assist drivers in verifying accounts, works to identify fake accounts and follows up with social contacts to ensure fake accounts are deleted.
    • Works in tandem with other departments including marketing, sales, partner strategies, facilities, ticketing, merchandising, public relations and operations to post relevant content and fulfill the facility/league obligations to sponsors and other stakeholders.
    • Leverages social media to drive traffic to brand websites.
    • Works with outside vendors in conjunction with internal departments to develop unique campaigns, promotions, sweepstakes, contests, games and other engagement tactics on brand social media channels.
    • Post content from all IMS and INDYCAR events.
    • Maintains an extensive working knowledge of current industry standards and best practices as they pertain to social media.
    • Identifies new platforms for our brands to join.
    • Utilizes analytics to monitor and improve social media traffic and fan engagement.
    • Assists marketing and public relations staff in day-to-day on an as needed basis.
    • Other duties as assigned by Manager, Digital/Social Media and Photo Operations.
    • Degree in public relations, communications, journalism, marketing or relevant experience.
    • Experience in using Adobe creative suite. Specifically, photoshop and premiere pro.
    • Skill in graphic design.
    • Professional social media experience in a sports or event capacity preferred.
    • Must have excellent writing, communication and proofreading skills.
    • Able to work flexible hours including, some nights, weekends and holidays.
    Indianapolis Motor Speedway Full / Part Time Positions
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