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San Jose update

Discussion in 'Journalism topics only' started by Moderator1, Jun 19, 2007.

  1. Is Lean Dean really lean or is he a fat pig?
     
  2. Left_Coast

    Left_Coast Active Member

    It's unfortunate folks have lost jobs, but, again, this is not a surprise. This was as predictable as a sunrise when Lean Dean got the Bay Area papers. He's done it everywhere he's gone. And he'll keep on doing it.
     
  3. healingman

    healingman Guest

    Hacksaw Dean Singleton strikes again!! Take it from a casualty of his "grand plan" for The Houston Post.

    Hoooooooo!!!!!!
     
  4. Lester Bangs

    Lester Bangs Active Member

    He toured my paper more than a decade ago -- I had only a vague idea of his reputation -- and he was your typical suit. Thick around the middle, but hardly a swine. Didn't buy the paper, thank God. But it was probably because he actually walked through our shop and said, "this place needs to add staff."
     
  5. DanOregon

    DanOregon Well-Known Member

    An Idaho Falls editor sent a note to Romenesko suggesting a metric for percentage of staff being cut. He said the numbers in layoff stories aren't a fair representation. He has a point - if you have 50 employees when your circ is say 40,000 and it drops 10 percent, it figures business-wise to reduce staffing 10 percent. He doesn't address how this will keep the circ from dropping further.
     
  6. LATimesman

    LATimesman Member

    I don't think you can directly link staff cuts to declining circulation. To declining revenue ---- yes.

    And bad management.
     
  7. fishwrapper

    fishwrapper Active Member

    Declining circulation is -- at least -- loosely tied to revenue.
    Objectively--Lower circulation brings lower advertising rates leading to smaller revenue.
    Subjectively--Dropping circulation numbers are noticed by advertisers who believe their product placement is reaching a smaller audience, therefore forego newspaper advertising for direct mail, email, TV or radio. [Now see Objectively]
     
  8. LATimesman

    LATimesman Member

    Fair point. I'm thinking of when papers intentionally cut circulation to distant or not-so-distant points, and thus avoid losing money on every one of those papers. Also, some circulation declines have been due to more honest reporting of circulation, so there really is no revenue impact.
     
  9. BTExpress

    BTExpress Well-Known Member

    Well, when Macy's sees an "honest" circulation report that is 15% lower than what they thought they had been paying for . . . there's going to be some make-goods thrown their way, which will result in declining revenue.
     
  10. Editude

    Editude Active Member

    Once Macy's shifts some of its advertising to the Web, we'll have a truer indication of the reach (and still robust health) of many media properties.
     
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